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News analysis

A look at nicotine marketing ahead of the UK Tobacco and Vapes Bill becoming law

Written by || 30th June 2025 || News analysis | Heated tobacco | Herbal heated products | Marketing and retailing | Politics & policy | Regulation and legislation | GeographiesEurope United Kingdom

The UK government anticipates that its upcoming Tobacco and Vapes Bill will eliminate all potential grey areas in tobacco and nicotine advertising and vaping regulations.

There has been a long line of back-and-forth between regulators and marketers, with marketers continually looking at what it is that laws specifically do and do not permit, and regulators constantly attempting to close the latest gap.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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