Altria seeks US FDA authorisation to market On! Plus oral nicotine pouches

Tobacco giant Altria has submitted premarket tobacco product applications (PMTAs) to the US Food and Drug Administration (FDA) for its On! Plus oral nicotine pouch products. This announcement comes after the federal agency authorised four of Altria’s menthol e-cigarette products last week, making them the first ever flavoured vapes the agency has permitted on the market.

The news also follows the suspension of Zyn online sales by Philip Morris International (PMI), while the District of Columbia investigates whether the company has complied with the district’s ban on flavoured products.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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