Market reports / Asia

Japan takes the lead – but is heated tobacco equally hot everywhere?

10th November 2017 | Heated tobacco market reports , Market reports |

Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.

Japan market fragmented with sales concentrated online

15th June 2017 | Heated tobacco market reports , Market reports |

Executive summary Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco rather than e-cigarettes, with iQOS leading the market for heated tobacco. Nicotine-containing e-cigarettes require a pharmaceutical licence. However, importing for individual purposes is allowed. The Japanese e-cig market can be » Continue Reading.