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Romania is among the European countries with the highest penetration of heated tobacco, making it a very important sales and distribution point for the two active brands in the market: IQOS and Glo
After early growth, the vaping population of Romania has levelled out at around 200,000, just over 4% of the smoking population – but the country is a prime testing ground for heated tobacco, with IQOS, Glo and iFuse all in the market
This report is a brief overview of some of the key heated tobacco and hybrid products that are already on the market or are soon to be launched, including data on sales volumes and details of launch plans.
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