Our in-depth report finds a Russian e-cigarette market in a state of stagnation, with little change in the number of vapers and a fall in the number of vape stores, while PMI and BAT find a market for their heated tobacco products
In a focus group with eight Greek IQOS users, TobaccoIntellignece found that health was the main motivation to start using IQOS, while friends were the main influence. All participants said they would recommend IQOS ahead of vaping
In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. TobaccoIntelligence looks at the latest innovation in closer detail
In our latest look at the Russian market, we aim to track the change within the offline and online mainstream retail and physical and online vape stores channels
After early growth, the vaping population of Romania has levelled out at around 200,000, just over 4% of the smoking population – but the country is a prime testing ground for heated tobacco, with IQOS, Glo and iFuse all in the market
In this special report, ECigIntelligence looks at how heated tobacco (heat-not-burn) and hybrid products are gaining ground in the world’s tobacco and vapour market
Two heated tobacco brands have been launched in Russia by Big Tobacco: IQOS from PMI and BAT’s Glo. And all the signs are that the products are gradually gaining in interest and popularity in one of the world’s largest tobacco markets
Our latest report on the state of the e-cigarette market in Italy finds that strict regulation has caused a fall in the size of the market – but not as steep as the fall in vaper numbers, as those still vaping are paying more
Our report examines the French distribution channels for PMI’s IQOS, currently the only heated tobacco system available in France, along with its associated Heets consumables
Market growth for e-cigarette products peaked in Ukraine last year; our latest report details the state of an unregulated market in a phase of stability or light growth
The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country’s nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the U.S., are at the forefront, but several domestic e-liquid brands also produce large format nicotine-free e-liquids.
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?
The effects of taxation on Russia’s e-cig market are likely to include price rises, decreased production of e-liquids with nicotine by larger manufacturers, and growth of the black market
Beset by mass closures of vape stores and sceptical public opinion, the Spanish e-cigarette market finally appears to be growing again.
ECigIntelligence estimates that between 10% and 15% of the French e-cigarette market is taken by tobacconist stores – and after a troubled start, their market share is growing, with more than half of all tobacconists in France now selling vaping products.
This report is a brief overview of some of the key heated tobacco and hybrid products that are already on the market or are soon to be launched, including data on sales volumes and details of launch plans.
This special report takes a company-by-company look at the main Big Tobacco players and their activity in e-cigarettes and other tobacco alternatives