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News analysis

JTI reports strong Q1 2025 and plans new Ploom launch to boost reduced-risk sales

Written by || 7th May 2025 || News analysis | Financial results | Heated tobacco | Major brands | GeographiesAsia Japan North America United States

Japan Tobacco International (JTI) reported a positive performance in the first quarter of 2025 and plans to accelerate its growth in the reduced-risk products (RRP) segment with the launch of a new Ploom device, starting in Japan. The company will disclose further details on 27th May at the launch event.

The company presented robust quarterly results, including the planned contribution from the Vector Group. Excluding the acquisition, performance was strong, fuelled by solid pricing contributions and ongoing share gains, further supported by double-digit RRP growth in volume and revenue.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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