Latin America: nicotine pouch market overview, July 2025

Nicotine pouch companies have been looking for new regions to expand into and have shown interest in several Latin American markets. Since our last report on the region, significant market entries have occurred, with major nicotine pouch brands now available in Colombia, Mexico, Peru and the Dominican Republic. Despite this major milestone of market development, product awareness and retail distribution remain in their initial stages across the region.

This report covers 16 markets to provide an in-depth analysis of the current landscape and identify key market leaders and emerging opportunities in the nicotine pouch markets across Latin America.

Genaro Pierucci

Market analyst
Genaro holds a Bachelor’s degree in Economics and is currently pursuing a Master’s in Data Analysis in Barcelona. Originally from Argentina, his professional adventure has taken him through various roles in data and communications. Passionate about analysis and uncovering meaningful insights, Genaro brings both expertise and enthusiasm to the team.

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