This report focuses on the potential impact on heated tobacco consumers of the upcoming ban on flavoured tobacco-containing heated tobacco sticks in the European Union ...
This report provides a general overview of the heat-not-burn sticks that are compatible with the heat-not-burn devices of large tobacco companies in a select group of European markets ...
This report focuses on comparing the nicotine consumption journey in the UK and the US by analysing the time periods through which respondents used different nicotine products, including traditional cigarettes, vaping products and nicotine pouches ...
Written by TobaccoIntelligence || 4th April 2023 || Market reports |
World
Market reports
This report provides detailed information about product definitions and the various methodologies behind our market reports and market data products. It will be regularly updated as we develop and create new products ...
This report aims to identify patterns and gain insight into what a typical nicotine journey looks like in the US and users’ reasons for switching from one source of nicotine to another ...
This report focuses on the nicotine consumption journey in the UK by analysing the time periods for which each respondent has used tobacco alternatives – such as vaping products and nicotine pouches – in addition to the time...
TobaccoIntelligence launched a consumer survey in May 2022 to analyse the patterns among vapers and nicotine pouch users in the UK. This report closely examines their nicotine pouch usage, comparing behaviour and preferences by gender, age group and...
This report closely examines nicotine pouch usage in the US, comparing behaviour and preferences by gender, age group and status of using other nicotine products ...
This report examines the activity around the two main heated tobacco brands – Iqos and Glo – on the most important social networks in Poland, as well as opinions expressed online by Polish users about the brands ...
Germany is one of the leading heat-not-burn (HnB) markets in the world, and is the country with the fifth largest market size globally according to TobaccoIntelligence’s database. This report presents the most important findings from a survey we...
This report offers a detailed overview of the heated tobacco market in the Czech Republic, covering everything from market size and brands, to compatible products and pricing ...
This report examines the activity around two heated tobacco brands – Iqos and Glo – on the most important social networks in Italy, as well as opinions expressed online by Italian users about the brands ...
Although the usage rate is relatively low (0.4%), the German modern oral population is the third by size within the EU despite serious regulatory challenges. This snapshot provides an overview of the German market ...
With a long tradition of oral tobacco products – especially snus – dating from the 17th century, Sweden is a primary market for pouched oral products. This snapshot covers Sweden's modern oral market ...
Finland has a long tradition of using modern oral products, however snus and nicotine pouches are regulated differently. This snapshot offers an overview of Finland's market for modern oral products ...
Denmark has the third highest usage rate for modern oral products in the EU, and we expect this rate to almost double by 2025. The snapshot offers an overview of Denmark's modern oral market ...
Tobacco-free pouches in Hungary are regulated as tobacco-related products and snus is banned under the EU-level regulation. This snapshot provides an overview of Hungary's market for modern oral products ...
This report presents the findings of TobaccoIntelligence's 2021 consumer survey undertaken to study the consumption and behavioural patterns of heated tobacco users in Italy ...
The use of traditional tobacco products has been in decline across the EU in recent decades. We conducted a recent study to gauge the economic impact of novel nicotine products in Europe ...
This report focuses on compatible devices in South Korea, which are hardware that can be used with consumables designed for other devices produced by large tobacco companies ...
This short report provides an overview of the main heated tobacco products and brands, covering the major Big Tobacco brands and their products as well as compatible hardware and consumable products ...
TobaccoIntelligence researched both the offline and online channels in Switzerland to identify patterns in the availability of modern oral products ...
Nicotine pouches are widely available in Austria both online and offline. Snus and chewing tobacco have limited availability. This report is based on our survey and analysis of both the online and offline modern oral markets ...
This report provides an overview of the Latvian heated tobacco market, covering market size, pricing and availability and results from our offline survey ...
This report on traditional retail in the US is based on a TobaccoIntelligence survey of the prime potential distribution points for modern oral products, particularly fuel stations, head shops and smoke shops ...
This market report shows how each heated tobacco brand appears in the most important social media channels in Greece and the opinions that users and non-users have of them ...
The modern oral tobacco market in Russia faces difficult times now, with all oral nicotine-containing products officially banned. Despite this, online retailers are still selling them ...
High smoking rates and a strict regulated e-cigarette sector may be principal driving forces behind heated tobacco’s success in Poland. This report offers an overview of the country's heated tobacco market ...
Romania is among the European countries with the highest penetration of heated tobacco, making it a very important sales and distribution point for the two active brands in the market: IQOS and Glo ...
TobaccoIntelligence conducted a consumer survey in July 2020 in Greece in order to study heated tobacco users’ preferences, brand prevalence, and the channels where these products are popular ...
TobaccoIntelligence conducted a survey, with the aim to better understand how prevalent oral tobacco products are among vapers, the reasons why – or why not – people are using oral tobacco products, along with the main reasons for...
This report explores Slovakia's heated tobacco market, which is one of the leading heated tobacco markets in Europe, and sixth in the world in terms of heated tobacco’s market share ...
Italy is one of the countries where heated tobacco brands have the most social media accounts. This report analyses the accounts of IQOS and Glo, looking in particular at Facebook, Instagram and Twitter ...
This report offers an overview of the current heated tobacco market in Japan, covering the top brands and devices, as well as prices and distribution ...
Due to the success of heated tobacco products in Japan and South Korea, there are many compatible products available. TobaccoIntelligence had a look into the available compatible hardware devices and consumables ...
By modern oral products, we mean snus, tobacco-free snus and "all free" – tobacco and nicotine-free products. TobaccoIntelligence analysed the online channel in the EU in terms of product and brand availability, popular flavours and nicotine content ...
This graphic-led report from TobaccoIntelligence provides an easy-to-grasp overview of the heated tobacco markets in Japan, South Korea, Russia, Italy and Germany – and an assessments of prospects for the US market ...
TobaccoIntelligence conducted a focus group with Lithuanian IQOS users to understand how they learnt about this smoking alternative, what motivates them to continue using IQOS, what they like and dislike about the experience, and what they think about...
The heated tobacco category is growing internationally, and this report will provide an overview of the heated tobacco market, how the category has developed around the world and how it could affect the US market ...
Heated tobacco is currently not regulated in Russia. However, heated tobacco sticks and hardware are subject to excise duty. This report provides a comprehensive overview of the current heated tobacco market in Russia ...
TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from this...
In our in-depth look at the heated tobacco market in Switzerland, we look at the brands available, pricing, regulation and taxation and what the future may...
TobaccoIntelligence takes an overview of recent market developments for PMI’s IQOS heated tobacco system, revealing which countries have the biggest growth, who is likely to use the device and what the future might hold ...
Despite negative publicity on a national TV show and static numbers of vapers, the market for e-cigarettes continues to grow in China as consumer preferences change ...
Around 70% of French tobacconists offer vaping products; TobaccoIntelligence believes the channel generates around 15-20% of all vape sales in France. The market is growing; we found out how and...
In our latest look at the Japanese market, we find that there are now more heated tobacco than e-cigarette users. There has been a steady decline of the vape market through 2017-2019, and a larger share of sales...
Our in-depth report finds a Russian e-cigarette market in a state of stagnation, with little change in the number of vapers and a fall in the number of vape stores, while PMI and BAT find a market for...
In a focus group with eight Greek IQOS users, TobaccoIntellignece found that health was the main motivation to start using IQOS, while friends were the main influence. All participants said they would recommend IQOS ahead of vaping ...
In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. TobaccoIntelligence looks at the latest innovation in closer...
In our latest look at the Russian market, we aim to track the change within the offline and online mainstream retail and physical and online vape stores...
What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered...
The South Korean e-cigarette market is tied in with the heat-not-burn category and future market development will partly depend on how consumers react to the latest moves in HnB regulation ...
Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by TobaccoIntelligence into the habits and opinions of HnB...
In this in-depth market report, we examine closely the results of a survey conducted by TobaccoIntelligence into the habits and opinions of heated tobacco (HnB) users in a growing and competitive South Korean...
After early growth, the vaping population of Romania has levelled out at around 200,000, just over 4% of the smoking population – but the country is a prime testing ground for heated tobacco, with IQOS, Glo and iFuse...
In this special report, ECigIntelligence looks at how heated tobacco (heat-not-burn) and hybrid products are gaining ground in the world’s tobacco and vapour...
Heated tobacco is grabbing headlines, but what else will it seize? We examine a number of market and regulatory scenarios with greatly differing outcomes for both heat-not-burn products and...
Japan has been at the forefront of the growing heated tobacco market, and in this report ECigIntelligence looks at the marketing conditions and compares the leading...
Two heated tobacco brands have been launched in Russia by Big Tobacco: IQOS from PMI and BAT’s Glo. And all the signs are that the products are gradually gaining in interest and popularity in one of the world’s...
Our latest report on the state of the e-cigarette market in Italy finds that strict regulation has caused a fall in the size of the market – but not as steep as the fall in vaper numbers, as...
In our latest look at Canada we focus on Quebec, where the e-cig industry is subject to strict regulations. There is no country-wide regulation as yet, but this looks set to change with Bill...
Our report examines the French distribution channels for PMI’s IQOS, currently the only heated tobacco system available in France, along with its associated Heets...
Market growth for e-cigarette products peaked in Ukraine last year; our latest report details the state of an unregulated market in a phase of stability or light...
The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country's nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the...
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian...
Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category...
Our survey of the vaping market in Israel finds little optimism among the cluster of small businesses operating in a country where smoking is on the rise...
The effects of taxation on Russia’s e-cig market are likely to include price rises, decreased production of e-liquids with nicotine by larger manufacturers, and growth of the black...
Executive summary Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco rather than e-cigarettes, with iQOS leading the market...
ECigIntelligence estimates that between 10% and 15% of the French e-cigarette market is taken by tobacconist stores – and after a troubled start, their market share is growing, with more than half of all tobacconists in France now...
The sale of e-cigarettes containing nicotine is banned in both Australia and New Zealand. Though there is a grassroots move to change this, both markets are currently led by online imports for personal...
This report is a brief overview of some of the key heated tobacco and hybrid products that are already on the market or are soon to be launched, including data on sales volumes and details of launch...
This special report takes a company-by-company look at the main Big Tobacco players and their activity in e-cigarettes and other tobacco alternatives ...
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