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Market reports

Philippines: nicotine pouch market overview, June 2025

Written by || 4th June 2025 || Market reports , Nicotine pouches market reports | Flavours | Market sizes | Marketing and retailing | Modern oral | Pricing | Snus | GeographiesAsia Philippines

The consumption of tobacco products in the Philippines is highly concentrated in male users.

Japan Tobacco International (JTI) and Philip Morris International (PMI) have manufacturing facilities in the Philippines. These two companies account for almost all the licit cigarette sales in the country.

The regulatory framework for snus and nicotine pouches in the Philippines is more lenient than for other types of oral tobacco.

This short report provides an overview of the nicotine pouch market in the Philippines, covering form factors such a flavours, prices and brands.

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Genaro Pierucci

Market analyst
Genaro holds a Bachelor’s degree in Economics and is currently pursuing a Master’s in Data Analysis in Barcelona. Originally from Argentina, his professional adventure has taken him through various roles in data and communications. Passionate about analysis and uncovering meaningful insights, Genaro brings both expertise and enthusiasm to the team.

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