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News analysis

PMI and Swedish Match push for Zyn pouches to get US FDA MRTP status

Written by || 24th June 2025 || News analysis | Health and science | Major brands | Modern oral | Regulation and legislation | Snus | GeographiesEurope North America Sweden United States

Philip Morris International (PMI)’s modified risk tobacco product (MRTP) submission status for Zyn nicotine pouches has raised a few interesting comparisons with existing reduced-risk products.

The company, through its subsidiary Swedish Match, has positioned Zyn pouches as an even safer alternative to its own snus products that have already been granted MRTP status. The company said the Zyn pouches have fewer harmful or potentially harmful components than the similar but tobacco-containing snus products.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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