Market report: an in-depth analysis of heated tobacco



1 Heated tobacco
2 Regulation affects
3 Reasons for using heated tobacco
4 Vaping crisis




The heated tobacco category is rapidly growing and expanding worldwide. Although markets such as Japan and South Korea take the lead for these products, other countries are now beginning to see growth. This report gives a comprehensive overview of the current state of the market, the products available and how the category is developing internationally. It also includes results from our consumer surveys, examining whether IQOS has the potential to benefit from the US vape crisis.

No. of pages: 11