Since the launch of the heated tobacco category in South Korea in 2017 by Philip Morris with its Iqos products, the sector has become one of the largest in the world – with Iqos continuing to dominate despite the entry of other brands. This report focuses specifically on compatible devices in South Korea, which are hardware that can be used with consumables that are meant for the devices produced by the larger tobacco companies.
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The South Korean market is one of the most important heated tobacco markets in the world, and it appears that the growth in variety of compatible products was specific to the country when compared with other similar markets. This report offers insight and analysis into compatible hardware found in South Korea and covers everything from pricing and features to customer reviews.
Available country reports
1 Executive summary
3 Compatible products in South Korea
4 Consumer review analysis
We set out to track such products offered in the most popular online marketplaces in South Korea, Japan and Russia. We collected information on brands, models, prices and specific product characteristics, such as maximum heating temperature and performance of the devices. The report focuses on South Korea where product information was extracted from Naver, the most popular online marketplace.