Regulatory & market intelligence for alternative tobacco & nicotine products
In addition to being one of the most important heated tobacco markets, as well as one of the oldest, Italy is also one of the countries where heated tobacco brands have the most social media accounts. The report explores how brands use Instagram, Facebook, Twitter and other social networks and how they have interacted (or not) with their clients over the last year, comparing the accounts belonging to IQOS and Glo.
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Reasons to buySocial networks are highly developed in Italy and play a major role in society. If you are interested in the role that social media plays in the heated tobacco world, and the different strategies and social media platforms that brands are currently utilising, then this is the report for you. It offers analysis and insights into some of the biggest and most popular platforms and how some of the larger brands in the Italian market use them.
Table of contents1 Executive summary
2 Introduction
3 Social media usage
4 Instagram
5 Facebook
6 Twitter
7 Other
MethodologyAll data for this report was collected in-house. The methodology for data collection was different depending on the social network as each have different search engines with varied functions within. Facebook posts on the brands’ official accounts were collected and those with more than two likes were further analysed. Instagram posts that used specific hashtags were analysed – both from the official accounts as well as non-official accounts – in terms of number of likes and type of account. Twitter was searched by specific words contained in tweets, with posts of more than two likes being used as part of the data sample.
Latest reportsIn addition to being one of the most important heated tobacco markets, as well as one of the oldest, Italy is also one of the countries where heated tobacco brands have the most social media accounts. The report explores how brands use Instagram, Facebook, Twitter and other social networks and how they have interacted (or not) with their clients over the last year, comparing the accounts belonging to IQOS and Glo.
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[description] => Tobacco-free snus is made up of a sachet filled with various ingredients and nicotine. The sachet is intended to be placed under the lip in order to deliver nicotine that will be absorbed via the user’s gums. The main difference between tobacco-free and classic snus is that the latter contains tobacco. Tobacco pouches (snus) are banned throughout the EU except in Sweden. However, there is no EU-level regulation of pouches that contain nicotine but not tobacco – and they are the subject of this report. It will cover the EUs current position on this type of product, and then cover possible future scenarios for regulation.
Pages. 14
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[description] => While oral tobacco falls under the definition of tobacco and so are regulated as so, heated tobacco is not covered by any regulation and is therefore currently banned in the country. Earlier this year a draft bill was released that could provide regulations for heated tobacco, however, it is currently still waiting to be submitted. This report provides a comprehensive look at the current regulations in place for tobacco alternatives, covering all areas from labelling and packaging, notification and retail, to taxation, product restrictions and public usage.
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[shipping_class_id] => 0
[downloads] => Array
(
[b469defa-1775-4609-a7c8-a89808ceed64] => WC_Product_Download Object
(
[data:protected] => Array
(
[id] => b469defa-1775-4609-a7c8-a89808ceed64
[name] => Market report: Czech Republic could be key market for heated tobacco
[file] => https://tobaccointelligence.com/wp-content/uploads/woocommerce_uploads/2020/09/tobaccointelligence.com-Market-report-high-potential-for-heated-tobacco-in-Czech-Republic-ep94sc.pdf
)
)
)
[image_id] => 128755
[gallery_image_ids] => Array
(
)
[download_limit] => -1
[download_expiry] => -1
[rating_counts] => Array
(
)
[average_rating] => 0
[review_count] => 0
)
[supports:protected] => Array
(
[0] => ajax_add_to_cart
)
[id:protected] => 128927
[changes:protected] => Array
(
)
[object_read:protected] => 1
[extra_data:protected] => Array
(
)
[default_data:protected] => Array
(
[name] =>
[slug] =>
[date_created] =>
[date_modified] =>
[status] =>
[featured] =>
[catalog_visibility] => visible
[description] =>
[short_description] =>
[sku] =>
[price] =>
[regular_price] =>
[sale_price] =>
[date_on_sale_from] =>
[date_on_sale_to] =>
[total_sales] => 0
[tax_status] => taxable
[tax_class] =>
[manage_stock] =>
[stock_quantity] =>
[stock_status] => instock
[backorders] => no
[low_stock_amount] =>
[sold_individually] =>
[weight] =>
[length] =>
[width] =>
[height] =>
[upsell_ids] => Array
(
)
[cross_sell_ids] => Array
(
)
[parent_id] => 0
[reviews_allowed] => 1
[purchase_note] =>
[attributes] => Array
(
)
[default_attributes] => Array
(
)
[menu_order] => 0
[post_password] =>
[virtual] =>
[downloadable] =>
[category_ids] => Array
(
)
[tag_ids] => Array
(
)
[shipping_class_id] => 0
[downloads] => Array
(
)
[image_id] =>
[gallery_image_ids] => Array
(
)
[download_limit] => -1
[download_expiry] => -1
[rating_counts] => Array
(
)
[average_rating] => 0
[review_count] => 0
)
[data_store:protected] => WC_Data_Store Object
(
[instance:WC_Data_Store:private] => WC_Product_Data_Store_CPT Object
(
[internal_meta_keys:protected] => Array
(
[0] => _visibility
[1] => _sku
[2] => _price
[3] => _regular_price
[4] => _sale_price
[5] => _sale_price_dates_from
[6] => _sale_price_dates_to
[7] => total_sales
[8] => _tax_status
[9] => _tax_class
[10] => _manage_stock
[11] => _stock
[12] => _stock_status
[13] => _backorders
[14] => _low_stock_amount
[15] => _sold_individually
[16] => _weight
[17] => _length
[18] => _width
[19] => _height
[20] => _upsell_ids
[21] => _crosssell_ids
[22] => _purchase_note
[23] => _default_attributes
[24] => _product_attributes
[25] => _virtual
[26] => _downloadable
[27] => _download_limit
[28] => _download_expiry
[29] => _featured
[30] => _downloadable_files
[31] => _wc_rating_count
[32] => _wc_average_rating
[33] => _wc_review_count
[34] => _variation_description
[35] => _thumbnail_id
[36] => _file_paths
[37] => _product_image_gallery
[38] => _product_version
[39] => _wp_old_slug
[40] => _edit_last
[41] => _edit_lock
)
[must_exist_meta_keys:protected] => Array
(
[0] => _tax_class
)
[extra_data_saved:protected] =>
[updated_props:protected] => Array
(
)
[meta_type:protected] => post
[object_id_field_for_meta:protected] =>
)
[stores:WC_Data_Store:private] => Array
(
[coupon] => WC_Coupon_Data_Store_CPT
[customer] => WC_Customer_Data_Store
[customer-download] => WC_Customer_Download_Data_Store
[customer-download-log] => WC_Customer_Download_Log_Data_Store
[customer-session] => WC_Customer_Data_Store_Session
[order] => WC_Order_Data_Store_CPT
[order-refund] => WC_Order_Refund_Data_Store_CPT
[order-item] => WC_Order_Item_Data_Store
[order-item-coupon] => WC_Order_Item_Coupon_Data_Store
[order-item-fee] => WC_Order_Item_Fee_Data_Store
[order-item-product] => WC_Order_Item_Product_Data_Store
[order-item-shipping] => WC_Order_Item_Shipping_Data_Store
[order-item-tax] => WC_Order_Item_Tax_Data_Store
[payment-token] => WC_Payment_Token_Data_Store
[product] => WC_Product_Data_Store_CPT
[product-grouped] => WC_Product_Grouped_Data_Store_CPT
[product-variable] => WC_Product_Variable_Data_Store_CPT
[product-variation] => WC_Product_Variation_Data_Store_CPT
[shipping-zone] => WC_Shipping_Zone_Data_Store
[webhook] => WC_Webhook_Data_Store
[subscription] => WCS_Subscription_Data_Store_CPT
[product-variable-subscription] => WC_Product_Variable_Data_Store_CPT
[product-subscription_variation] => WC_Product_Variation_Data_Store_CPT
[order-item-line_item_pending_switch] => WC_Order_Item_Product_Data_Store
[report-revenue-stats] => Automattic\WooCommerce\Admin\API\Reports\Orders\Stats\DataStore
[report-orders] => Automattic\WooCommerce\Admin\API\Reports\Orders\DataStore
[report-orders-stats] => Automattic\WooCommerce\Admin\API\Reports\Orders\Stats\DataStore
[report-products] => Automattic\WooCommerce\Admin\API\Reports\Products\DataStore
[report-variations] => Automattic\WooCommerce\Admin\API\Reports\Variations\DataStore
[report-products-stats] => Automattic\WooCommerce\Admin\API\Reports\Products\Stats\DataStore
[report-variations-stats] => Automattic\WooCommerce\Admin\API\Reports\Variations\Stats\DataStore
[report-categories] => Automattic\WooCommerce\Admin\API\Reports\Categories\DataStore
[report-taxes] => Automattic\WooCommerce\Admin\API\Reports\Taxes\DataStore
[report-taxes-stats] => Automattic\WooCommerce\Admin\API\Reports\Taxes\Stats\DataStore
[report-coupons] => Automattic\WooCommerce\Admin\API\Reports\Coupons\DataStore
[report-coupons-stats] => Automattic\WooCommerce\Admin\API\Reports\Coupons\Stats\DataStore
[report-downloads] => Automattic\WooCommerce\Admin\API\Reports\Downloads\DataStore
[report-downloads-stats] => Automattic\WooCommerce\Admin\API\Reports\Downloads\Stats\DataStore
[admin-note] => Automattic\WooCommerce\Admin\Notes\DataStore
[report-customers] => Automattic\WooCommerce\Admin\API\Reports\Customers\DataStore
[report-customers-stats] => Automattic\WooCommerce\Admin\API\Reports\Customers\Stats\DataStore
[report-stock-stats] => Automattic\WooCommerce\Admin\API\Reports\Stock\Stats\DataStore
)
[current_class_name:WC_Data_Store:private] => WC_Product_Data_Store_CPT
[object_type:WC_Data_Store:private] => product-simple
)
[meta_data:protected] =>
)
$750.00
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