Regulatory & market intelligence for alternative tobacco & nicotine products
In addition to being one of the most important heated tobacco markets, as well as one of the oldest, Italy is also one of the countries where heated tobacco brands have the most social media accounts. The report explores how brands use Instagram, Facebook, Twitter and other social networks and how they have interacted (or not) with their clients over the last year, comparing the accounts belonging to IQOS and Glo.
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Reasons to buySocial networks are highly developed in Italy and play a major role in society. If you are interested in the role that social media plays in the heated tobacco world, and the different strategies and social media platforms that brands are currently utilising, then this is the report for you. It offers analysis and insights into some of the biggest and most popular platforms and how some of the larger brands in the Italian market use them.
Table of contents1 Executive summary
2 Introduction
3 Social media usage
4 Instagram
5 Facebook
6 Twitter
7 Other
MethodologyAll data for this report was collected in-house. The methodology for data collection was different depending on the social network as each have different search engines with varied functions within. Facebook posts on the brands’ official accounts were collected and those with more than two likes were further analysed. Instagram posts that used specific hashtags were analysed – both from the official accounts as well as non-official accounts – in terms of number of likes and type of account. Twitter was searched by specific words contained in tweets, with posts of more than two likes being used as part of the data sample.
Latest reportsIn addition to being one of the most important heated tobacco markets, as well as one of the oldest, Italy is also one of the countries where heated tobacco brands have the most social media accounts. The report explores how brands use Instagram, Facebook, Twitter and other social networks and how they have interacted (or not) with their clients over the last year, comparing the accounts belonging to IQOS and Glo.
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Heated tobacco products are regulated in Slovakia by the Act on Production, Labelling and Sale of Tobacco and other related products of May 2015 (amended in 2019), which has transposed the TPD into the Slovak regime. This legislation takes a stringent approach to heated tobacco, making it equivalent to conventional tobacco products in respect to retail, advertising and public usage.
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[current_class_name:WC_Data_Store:private] => WC_Product_Data_Store_CPT
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[meta_data:protected] =>
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$750.00
Add to cartWC_Product_Simple Object
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[object_type:protected] => product
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[name] => South Korean heated tobacco: Market analysis
[slug] => south-korean-heated-tobacco-market-analysis
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[date] => 2021-01-28 16:36:28.000000
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[description] => South Korea is one of the most important heated tobacco markets in the world. These products were first introduced to the country in 2017 by Philip Morris International (PMI) with its Iqos device, and since then, the market has grown and seen the introduction of other brands, including British American Tobacco and Japan Tobacco International. This report provides a detailed picture of the South Korean heated tobacco market, with our own insights and analysis on a range of areas, including market size and heated tobacco population, Big Tobacco brands, and retail channels.
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[data_store:protected] => WC_Data_Store Object
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[instance:WC_Data_Store:private] => WC_Product_Data_Store_CPT Object
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[internal_meta_keys:protected] => Array
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[must_exist_meta_keys:protected] => Array
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[extra_data_saved:protected] =>
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(
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[meta_type:protected] => post
[object_id_field_for_meta:protected] =>
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[stores:WC_Data_Store:private] => Array
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[current_class_name:WC_Data_Store:private] => WC_Product_Data_Store_CPT
[object_type:WC_Data_Store:private] => product-simple
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[meta_data:protected] =>
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$750.00
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