Premium reports Market report: modern oral products increase across the EU
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Market report: modern oral products increase across the EU

Published: 3rd January 2022 | No. pages: 18
$1,750.00

Description

The modern oral category includes smokeless oral tobacco products that usually – though not always – contain tobacco and nicotine. These products are growing in popularity across the EU, and while snus has been banned for many years in all countries except Sweden, nicotine pouches are beginning to gain ground. This report analyses the modern oral market in terms of size and characteristics, looking specifically at online traffic across the bloc.

Reasons to buy

If you are interested in the modern oral market then this report will provide you with a useful overview of these products in the EU. The modern oral market has been slowly gaining ground, with over 2m users estimated across the EU. While it is the Nordic countries that have traditionally held the main share of these types of novel products, other markets are now beginning to catch up. This report provides useful analysis of the current EU market, covering size, usage rate and population, and it also offers a detailed overview of online traffic across the bloc.

Table of contents

  1. Executive summary
  2. Introduction
  3. Regulatory framework
  4. Usage rate and population
  5. Market size
  6. Online traffic

Methodology

TobaccoIntelligence analysed the modern oral market in the European Union, providing data about usage rate, market size value and online traffic. The reported numbers come from a model created by our market team, based on phone interviews with different types of offline retailers in the most important markets within the EU to identify availability, daily number of clients buying modern oral products, among other metrics. We also considered online traffic through specialist modern oral websites and official numbers where available. All the inputs to the model were then validated through a sensitivity analysis and cross-market checking.

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Description

The modern oral category includes smokeless oral tobacco products that usually – though not always – contain tobacco and nicotine. These products are growing in popularity across the EU, and while snus has been banned for many years in all countries except Sweden, nicotine pouches are beginning to gain ground. This report analyses the modern oral market in terms of size and characteristics, looking specifically at online traffic across the bloc.

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“ Market report: modern oral products increase across the EU ”

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“ Market report: modern oral products increase across the EU ”

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