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Market report: modern oral products – Scandinavia case study

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Published: 20th May 2020 | No. pages: 35
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Description

The Scandinavian oral tobacco market is the largest in Europe in terms of brands, product offer and innovation, with Sweden taking the lead. This report will cover four countries – Denmark, Norway, Sweden and Finland – and analyse their role as the leaders for modern oral products. The products under analysis include snus, tobacco-free snus, and all-free, and only the online channel will be analysed. In addition to a general background of usage rates and demographics in the Scandinavian market, the report will also cover aspects such as the industry and marketing, products, brands, flavours, nicotine content and pricing.

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Reasons to buy

Modern oral tobacco products are growing in popularity as a harm reduction product. If you are interested in these types of products, then this report is for you. Not only does it offer a comprehensive overview of the market, but it does so for the largest market in Europe. You will obtain information relating to a range of data on a wide variety of subjects – from product and brand availability, to pricing and marketing – along with our independent analysis.

Table of contents

1 Executive summary
2 Report’s scope
3 Introduction to Scandinavia
4 Oral tobacco
5 Online retailers
6 Do it yourself (DIY)

Methodology

TobaccoIntelligence used online research as a primary source of official data – including government institutions, scientific papers and journals issued by European and Scandinavian universities, and surveys – as well as independent studies to complement it. SimilarWeb’s web analytics service was also to collect traffic data and to identify the top online retailers of the region.

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Description

The Scandinavian oral tobacco market is the largest in Europe in terms of brands, product offer and innovation, with Sweden taking the lead. This report will cover four countries – Denmark, Norway, Sweden and Finland – and analyse their role as the leaders for modern oral products. The products under analysis include snus, tobacco-free snus, and all-free, and only the online channel will be analysed. In addition to a general background of usage rates and demographics in the Scandinavian market, the report will also cover aspects such as the industry and marketing, products, brands, flavours, nicotine content and pricing.

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