The Scandinavian oral tobacco market is the largest in Europe in terms of brands, product offer and innovation, with Sweden taking the lead. This report will cover four countries – Denmark, Norway, Sweden and Finland – and analyse their role as the leaders for modern oral products. The products under analysis include snus, tobacco-free snus, and all-free, and only the online channel will be analysed. In addition to a general background of usage rates and demographics in the Scandinavian market, the report will also cover aspects such as the industry and marketing, products, brands, flavours, nicotine content and pricing.
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