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Market report: modern oral products – Scandinavia case study

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Published: 20th May 2020 | No. pages: 35
$750.00

Description

The Scandinavian oral tobacco market is the largest in Europe in terms of brands, product offer and innovation, with Sweden taking the lead. This report will cover four countries – Denmark, Norway, Sweden and Finland – and analyse their role as the leaders for modern oral products. The products under analysis include snus, tobacco-free snus, and all-free, and only the online channel will be analysed. In addition to a general background of usage rates and demographics in the Scandinavian market, the report will also cover aspects such as the industry and marketing, products, brands, flavours, nicotine content and pricing.

TobaccoIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of TobaccoIntelligence,
does not accept any liability or responsibility for information or views published.

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Reasons to buy

Modern oral tobacco products are growing in popularity as a harm reduction product. If you are interested in these types of products, then this report is for you. Not only does it offer a comprehensive overview of the market, but it does so for the largest market in Europe. You will obtain information relating to a range of data on a wide variety of subjects – from product and brand availability, to pricing and marketing – along with our independent analysis.

Table of contents

1 Executive summary
2 Report’s scope
3 Introduction to Scandinavia
4 Oral tobacco
5 Online retailers
6 Do it yourself (DIY)

Methodology

TobaccoIntelligence used online research as a primary source of official data – including government institutions, scientific papers and journals issued by European and Scandinavian universities, and surveys – as well as independent studies to complement it. SimilarWeb’s web analytics service was also to collect traffic data and to identify the top online retailers of the region.

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Description

The Scandinavian oral tobacco market is the largest in Europe in terms of brands, product offer and innovation, with Sweden taking the lead. This report will cover four countries – Denmark, Norway, Sweden and Finland – and analyse their role as the leaders for modern oral products. The products under analysis include snus, tobacco-free snus, and all-free, and only the online channel will be analysed. In addition to a general background of usage rates and demographics in the Scandinavian market, the report will also cover aspects such as the industry and marketing, products, brands, flavours, nicotine content and pricing.

TobaccoIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of TobaccoIntelligence,
does not accept any liability or responsibility for information or views published.

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“ Market report: modern oral products – Scandinavia case study ”





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“ Market report: modern oral products – Scandinavia case study ”