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Market report: modern oral products – US case study

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Published: 15th June 2020 | No. pages: 26
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Description

The US modern oral market is mainly led by Altria, British American Tobacco (BAT) and Swedish Match, and the vast majority of the market consists of snus products. The products covered in this report include snus, tobacco-free nicotine pouches and all-free products, and the report also offers analysis relating to the top manufacturers, online retailers and brands, as well as flavour and nicotine content. As well as offering a detailed overview of demographics in the US, the industry as a whole along with advertising and promotion are also examined.

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Reasons to buy

Modern oral tobacco products are becoming increasingly popular as an alternative tobacco product, with snus experiencing a continuous increase in popularity in the US in recent years. If you are interested in these types of products, then this is the report for you. You will gain in-depth analysis into the US market, obtaining data on brands, products, manufacturers, retail and the industry as whole, as well as demographics and pricing.

Table of contents

1 Executive summary
2 Introduction
3 Smoking culture and prevalence
4 Industry
5 Advertising and promotion
6 Online retailers
7 Product availability
8 Brand availability
9 Flavour availability
10 Nicotine content availability
11 Manufacturers
12 Pricing

Methodology

TobaccoIntelligence used online research as the primary source of official data – including government institutions, scientific papers and journals issued by American universities, and surveys – as well as independent studies to complement it. Our team also used the latest Big Tobacco’s 2019 reports in order to build market share estimates for the industry section, along with specific market data from webinars. We used SimilarWeb’s web analytics service to collect traffic data and to identify the top online retailers of the country – based on criteria searches such as snus and white/nicotine pouch.

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Description

The US modern oral market is mainly led by Altria, British American Tobacco (BAT) and Swedish Match, and the vast majority of the market consists of snus products. The products covered in this report include snus, tobacco-free nicotine pouches and all-free products, and the report also offers analysis relating to the top manufacturers, online retailers and brands, as well as flavour and nicotine content. As well as offering a detailed overview of demographics in the US, the industry as a whole along with advertising and promotion are also examined.

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