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Market report: Serbia’s market one of the most attractive for heated tobacco

Photo credit: Stevan Aksentijevic
Published: 31st August 2020 | No. pages: 19
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Description

Serbia is fast becoming one of Europe’s most attractive markets for heated tobacco due to its high smoking population and the increasing restrictions and prices being placed on traditional cigarettes. Both IQOS and Glo are present in the Serbian market and it appears that they are being widely sold. This report offers a full overview of the Sebian heated tobacco market, including areas such as market size, distribution channels, marketing and perceptions.

TobaccoIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of TobaccoIntelligence,
does not accept any liability or responsibility for information or views published.

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Reasons to buy

The potential for heated tobacco in Serbia is increasing, and our figures suggest this will continue at a fast rate. Furthermore, the distribution network for such products appears to be fully developed in Serbia, with all of our interviewed points of sale selling heated tobacco. If you are interested in Serbia’s position and its thriving market then this is the report for you.

Table of contents

1 Executive summary
2 Background
3 Market size
4 IQOS and Glo
5 Distribution network
6 Comparison between offline and online channel
7 Marketing
8 Offline research
9 Availability of heated tobacco products
10 Perception of the heated tobacco market in traditional retail

Methodology

TobaccoIntelligence used statistical information and press reports, as our secondary sources for this report, and telephone interview with tobacconists in Serbia as our primary source of data. We also used our own databases for estimations.

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Description

Serbia is fast becoming one of Europe’s most attractive markets for heated tobacco due to its high smoking population and the increasing restrictions and prices being placed on traditional cigarettes. Both IQOS and Glo are present in the Serbian market and it appears that they are being widely sold. This report offers a full overview of the Sebian heated tobacco market, including areas such as market size, distribution channels, marketing and perceptions.

TobaccoIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of TobaccoIntelligence,
does not accept any liability or responsibility for information or views published.

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