Regulatory report: a review of Brazil’s regulation of heated tobacco



1 Executive summary
2 Regulatory framework
3 National regulatory framework
4 Product restrictions
5 Advertising and marketing restrictions
6 Public usage
7 Taxation
8 Relevant bodies
9 Relevant laws


Brazil has a strict regulatory framework in relation to a wide range electronic smoking devices, including heated tobacco, all of which have been banned since 2009. That said, there does appear to be some movement in the sector, with policy currently undergoing review. In 2019, experts and representatives of the industry gathered to discuss the health impacts of these products, a discussion that looks set to continue throughout 2020. This report provides an overview of the current restrictions in place in Brazil.

No. of pages: 5

Photo: Jose Guertzenstein