Reasons to buy
Table of contents
Methodology
Latest reportsDescription
South Korea is one of the most important heated tobacco markets in the world. These products were first introduced to the country in 2017 by Philip Morris International (PMI) with its Iqos device, and since then, the market has grown and seen the introduction of other brands, including British American Tobacco and Japan Tobacco International. This report provides a detailed picture of the South Korean heated tobacco market, with our own insights and analysis on a range of areas, including market size and heated tobacco population, Big Tobacco brands, and retail channels.
