South Korea is one of the most important heated tobacco markets in the world. These products were first introduced to the country in 2017 by Philip Morris International (PMI) with its Iqos device, and since then, the market has grown and seen the introduction of other brands, including British American Tobacco and Japan Tobacco International. This report provides a detailed picture of the South Korean heated tobacco market, with our own insights and analysis on a range of areas, including market size and heated tobacco population, Big Tobacco brands, and retail channels.
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If you are looking for a comprehensive overview of South Korea’s heated tobacco market, then this is the report for you. In addition to providing a full picture of the current status of one of the world’s most important heated tobacco markets, this report also offers more specific analysis, focusing on areas such as individual brand performance, demographics and usage rates.
Available country reports
1 Executive summary
3 Tobacco and alternatives
4 Market size and heated tobacco population
5 Big Tobacco brands
6 Heated tobacco brands online performance
7 Heated tobacco sales and share of brands
8 The offline channel
TobaccoIntelligence used statistical information and press reports as our secondary sources for this report, and telephone interviews with tobacconists in South Korea as our primary source of data. We also used our own databases for estimations.