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News analysis

Spotlight on Big Tobacco’s smoke-free shift: nicotine pouches with potential

Written by || 29th May 2025 || News analysis | Financial results | Flavours | Heated tobacco | Major brands | Market sizes | Modern oral | Regulation and legislation | Tax | GeographiesAsia Belgium Czech Republic Europe Germany Netherlands North America Pakistan Poland Sweden United Kingdom United States World

Among the novel nicotine product categories, modern oral has the most impressive growth trajectory and nicotine pouches are currently the main growth drivers in several leading tobacco manufacturers’ next‑generation business segments.

The fourth and final part of our series looks at the power of brand‑building and the regulatory risks facing the modern oral nicotine category.

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TobaccoIntelligence

This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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