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Sweden is one of the biggest countries by area in the Nordic region. More than 10m people live in the country, with a quarter of the total population based in its capital, Stockholm. It has been part of the European Union (EU) since 1995, but the country did not adopt the euro as its official currency.
The country obtained a waiver on the snus ban applicable to EU member states when joining the EU. Sweden is the only country in the EU that allows snus, under the EU Tobacco Products Directive (TPD). This special case reflects the importance of snus and oral tobacco, and more so the long tradition of snus usage in the country. In recent years, nicotine pouches have started to claim its share of the market, offering a “cleaner” and tobacco-free product, which resembles the way snus is consumed.
This report provides a detailed look at the nicotine pouch market in Sweden, covering all areas from retail channels, flavours and pricing, to brands, regulation and future outlook.
