Switzerland: heated tobacco and herbal heated product regulation, June 2025

The Federal Tobacco Products Act and the Tobacco Products Ordinance entered into force on 1st October 2024, regulating heated tobacco similarly to traditional tobacco products in Switzerland.

A tobacco product is defined as “a product consisting of or containing leaf parts of plants of the genus Nicotiana ( tobacco) and intended for smoking, inhalation after heating or sniffing”. This wide category includes a tobacco product for heating, defined as any “device for inhaling emissions of a product containing tobacco heated by an external source of energy, as well as the refill material for this device”.

This report provides detailed analysis of heated tobacco and herbal heated product regulation in Switzerland, covering all policy areas from taxation and market access to advertising and sales channels.

Laura Garay Gómez

Legal analyst
Laura holds a Master’s degree in Public Law from the University of Seville, Spain, where she mainly specialised in International Law and Administrative Law and a Master's degree in Law and Legal Practice from Universitat Oberta de Catalunya. She has also studied International and European Law at the University of Helsinki, Finland, under the Erasmus Programme. She has worked as an intern at the ACO Office of Legal Affairs for NATO in Mons, Belgium; as international entity management coordinator for a multinational in Warsaw, Poland; and as legal assistant in a law firm in Seville. Currently, she is pursuing a PhD in Roman law in modern European legal history at the University of Seville.

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