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Italy’s antitrust regulator is taking action against British American Tobacco for using influencers to promote an advertising campaign for its tobacco-heating device Glo Hyper. That’s just one example of how manufacturers can fall foul of the complex law around advertising tobacco products. This page houses all of our content that relates to the rules and restrictions around advertising all over the world. Our regulatory reports provide an in-depth country profile of legal restrictions in key e-cigarette markets while our news briefings will inform you of the latest developments.
The International Union Against Tuberculosis and Lung Disease has called for the advertising and indoor use of heat-not-burn (HnB) products to be banned until sufficient independent research has been conducted to confirm their safety
The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country’s nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the U.S., are at the forefront, but several domestic e-liquid brands also produce large format nicotine-free e-liquids.
Heat-not-burn (HnB) products could benefit from greater marketing opportunities in the European Union than e-cigarettes and combustible tobacco as the heating devices are not themselves considered to be tobacco products
Heated tobacco products may have an advantage in the EU over both cigarettes and e-cigs as the devices are not classed as tobacco products. It remains to be seen how each country allows them to be promoted
Altria is set to take a digital approach to launching its iQOS heat-not-burn product in the U.S. but there will be significant costs along the way.
U.S. tobacco maker Reynolds American is preparing to test-market a heat-not-burn product which it hopes the regulator will approve as reduced-risk.
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