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As tobacco giants Philip Morris International (PMI) and Japan Tobacco (JT) have been hit by falling tobacco sales, revenues from their e-cigarette and heat-not-burn (HnB) portfolios have increased
Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.
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