In our latest look at the Japanese market, we find that there are now more heated tobacco than e-cigarette users. There has been a steady decline of the vape market through 2017-2019, and a larger share of sales are going through the online channel
Reduced-risk products have severely impacted sales of conventional cigarettes in Japan, according to Japan Tobacco. The firm says the total value of cigarette sales fell by 12.5% in 2017
The European Commission has said it will review the future tax situation of e-cigarettes and heated-tobacco products in 2019, and will not propose a revision of the Directive 2011/64/EU on excise duty applied to manufactured tobacco now
BAT has announced the launch of its Glo heat-not-burn (HnB) device in Russia, where the device can be bought online and Neostiks consumables will be available in branded stores
In our latest look at Japan, we find the country is a favoured market for heated tobacco products because regulation is much lighter on tobacco than it is on nicotine-containing e-cigs. In a country where 20% of the population smoke, heated tobacco products are regulated in a similar way to tobacco in most policy areas.