This report provides an overview of the South Korean heated tobacco market in terms of consumption, market size, brands and prices
In our latest look at the Japanese market, we find that there are now more heated tobacco than e-cigarette users. There has been a steady decline of the vape market through 2017-2019, and a larger share of sales are going through the online channel
What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered in this short guide.
As PMI’s iQOS comes under consideration by the US FDA, we examine the hurdles it – and other – heated tobacco and e-cigarette products will have to clear to obtain authorisation for commercialisation and reduced-risk claims.
In our latest look at Japan, we find the country is a favoured market for heated tobacco products because regulation is much lighter on tobacco than it is on nicotine-containing e-cigs. In a country where 20% of the population smoke, heated tobacco products are regulated in a similar way to tobacco in most policy areas.
South Korea’s largest tobacco manufacturer, KT&G, is to start selling a new heat-not-burn (HnB) product, in direct competition with PMI’s iQOS and BAT’s Glo devices