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Market reports

Thailand: nicotine pouch market overview, May 2025

Written by || 28th May 2025 || Market reports , Nicotine pouches market reports | Flavours | Marketing and retailing | Modern oral | Pricing | Snus | GeographiesAsia Thailand

There is a long-standing history of oral tobacco use in Thailand, where products like “betel quid chewing” have been part of the local nicotine landscape for decades, especially among elders in rural areas.

Nicotine pouches have been present in the country since 2021, are regulated under the general tobacco control framework (Tobacco Products Control Act).

The short report provides an overview of the nicotine pouch market in Thailand, covering form factors such a flavours, prices and brands.

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Genaro Pierucci

Market analyst
Genaro holds a Bachelor’s degree in Economics and is currently pursuing a Master’s in Data Analysis in Barcelona. Originally from Argentina, his professional adventure has taken him through various roles in data and communications. Passionate about analysis and uncovering meaningful insights, Genaro brings both expertise and enthusiasm to the team.

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The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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