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Market reports

UK: the nicotine pouch market – consumer survey report, March 2025

Written by || 11th March 2025 || Market reports , Nicotine pouches market reports | Major brands | Market sizes | Marketing and retailing | Modern oral | GeographiesEurope United Kingdom

Throughout October 2024, TobaccoIntelligence carried out a consumer survey in the UK targeting current regular nicotine pouch and/or e-cigarette users. Data was collected via a third-party consumer panel provider, and demographic quotas were set for the data collection.

This report presents the main findings from our 2024 survey and sheds some light on the main consumption characteristics and patterns of use of respondents. Some results will be compared to our 2022 survey in the UK with comparable methodology, where we collected answers from 160 regular nicotine pouch users.

 

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Julian Bobadilla

Head of market analysis
Julián was born in Bogotá, Colombia, where he obtained his Bachelor’s degree in Business Administration from the Universidad Pontificia Javeriana. He has worked in the financial and oil distribution sectors, mainly in controlling and financial analysis positions. He holds a Global MBA, focused on Sustainable Businesses, from the Bologna Business School in Italy.

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