UK: the nicotine pouch market, May 2025

The UK has become a fast-growing market for nicotine pouches since their introduction in 2019. Their popularity is fuelled by increasing consumer interest, the current absence of stringent regulatory controls and wide awareness of alternative nicotine products with a well-established mature vaping market.

This report offers a detailed analysis of the nicotine pouch market, covering everything from flavours and pricing to brands and marketing.

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Genaro Pierucci

Market analyst
Genaro holds a Bachelor’s degree in Economics and is currently pursuing a Master’s in Data Analysis in Barcelona. Originally from Argentina, his professional adventure has taken him through various roles in data and communications. Passionate about analysis and uncovering meaningful insights, Genaro brings both expertise and enthusiasm to the team.

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The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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