Vietnam: oral tobacco and nicotine pouch regulation, June 2025

The Law on Prevention and Control of Tobacco Harms defines tobacco products as “products made from the whole or part of the tobacco material processed in the form of cigarette, cigar, loose tobacco fibre, water pipe tobacco and other types”. Although oral tobacco and snus are not specifically mentioned, they are classified as “other types” because the law references tobacco made for “sucking” or “chewing”. Therefore, oral tobacco falls under the tobacco product restrictions.

The classification of nicotine pouches is uncertain. Although they are not specifically regulated and technically consumer regulations would apply, they could be classified by the authorities as an “other type of tobacco product” and would also need to be approved by Vinataba.

This report provides analysis of the regulatory framework in place in Vietnam for oral tobacco and nicotine pouches, covering all policy areas from market access and taxation to advertising and labelling restrictions.

Danae Driessen

Junior legal analyst
Danae holds a Bachelor’s degree in Law from the University Paris 1 Panthéon-Sorbonne, and an M1 in International Law, completed with an exchange programme at Hitotsubashi University in Japan. She also earned an Erasmus Mundus Master’s in Central and Eastern European, Russian, and Eurasian Studies, studying at the University of Tartu, University of Glasgow, and University of Sarajevo. Danae has interned at an international law firm, the French Ministry of Economic Affairs, and the Social Science Research Institute of the University of Sarajevo. She specialises in the Western Balkans region and the dynamics between international and local civil society.

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