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News analysis

Big in Japan – now JTI and BAT plan to make heated tobacco even bigger

Written by || 7th May 2018 || News analysis | Heated tobacco | GeographiesAsia Japan

British American Tobacco (BAT) and Japan Tobacco International (JTI) are both planning further investment in reduced-risk products following successful Japanese launches
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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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