Market & legal data of alternative tobacco products in Europe

Polish government plans to submit bill in third quarter to ban flavoured pouches

Written by TobaccoIntelligence | 28th March 2025

Poland’s Ministry of Health is advancing plans to curb the sale of alternative tobacco products, including a ban on nicotine pouches that contain flavours other than tobacco ...

Germany’s incoming coalition signals lenient approach to novel tobacco laws

Written by Antonia Di Lorenzo | 18th March 2025

As coalition negotiations advance, a CDU/CSU-led government in Germany is expected to take a more lenient stance on novel tobacco products than the previous SPD-led administration ...

Italy is still Europe’s top heated tobacco market as shifts in the industry ramp up

Written by Antonia Di Lorenzo | 6th March 2025

Heated tobacco is rapidly transforming nicotine consumption in Europe, and nowhere is this shift more evident than in Italy, which has led the way in the European heated tobacco market since 2015 ...

Poland seeks to rein in novel tobacco product laws during its EU presidency

Written by TobaccoIntelligence | 3rd March 2025

Poland aims to use its position as EU Council president to place measures targeting alternative tobacco products high on the bloc’s legislative agenda just as Warsaw is advancing tax hikes and bans in the sector...

Imperial Brands to show harm-reduction evidence for heated tobacco at EVO NXT

Written by TobaccoIntelligence | 26th February 2025

Imperial Brands will be presenting evidence to support the potential role of heated tobacco in tobacco harm reduction at the upcoming EVO NXT conference in Milan from 3rd to 4th April ...

German conservative bloc and potential coalition allies diverge on nicotine policy

Written by Antonia Di Lorenzo | 26th February 2025

As the centre-right CDU/CSU prepares for a potential return to power in Germany, its stance on tobacco and nicotine policy is set to be a key point of negotiation with prospective coalition partners ...

France shifts stance on nicotine pouches, paving the way for a potential ban

Written by Antonia Di Lorenzo | 20th February 2025

In a sharp policy reversal, France has dropped plans to tax nicotine pouches. It is now likely to pursue an outright ban through future legislation, following the Senate’s adoption of the 2025 Social Security Budget...

Is European Commission caution on tobacco regulation based on science?

Written by Antonia Di Lorenzo | 20th February 2025

The European Commission is taking a cautious approach to tobacco-related regulations, and key directives might not be revisited until 2026, but is it based on the whole truth? ...

Haypp Group reports strong growth in nicotine pouches, with UK sales surging

Written by Antonia Di Lorenzo | 14th February 2025

Haypp Group, an e-commerce player specialising in nicotine pouches and snus, reported strong performance in 2024, with triple-digit growth in nicotine pouch volume in the UK ...

JTI’s growth driven by Vector Group deal and expansion in reduced-risk products

Written by Antonia Di Lorenzo | 14th February 2025

Japan Tobacco International (JTI) has reported its full-year and fourth-quarter financial results for 2024, highlighting steady progress toward its 2028 reduced-risk product (RRP) ambitions ...

BAT’s heated tobacco sales decline, but offset by strong growth in modern oral

Written by Antonia Di Lorenzo | 14th February 2025

British American Tobacco (BAT) reported a drop in its heated tobacco category in 2024, partially offset by significant growth in the modern oral segment – particularly in the US ...

Poland moves to extend tax to pouches and heating devices in regulatory shift

Written by TobaccoIntelligence | 12th February 2025

The Polish Council of Ministers has adopted a draft bill to extend an excise tax to nicotine pouches and vaping and heating devices, including disposables ...

PMI hikes prices amid Egypt’s economic instability but steps up its investment

Written by TobaccoIntelligence | 11th February 2025

Philip Morris International (PMI) raised its prices for heated tobacco products (HTPs) several times in Egypt last year, following a similar trend from 2023 that is likely to continue in 2025 ...

PMI’s growth in 2024 powered by Zyn and Iqos as its smoke-free user base expands

Written by Antonia Di Lorenzo | 6th February 2025

Philip Morris International (PMI) achieved positive results in 2024, driven by the expansion of its nicotine pouch brand Zyn as 2023’s demand acceleration continued alongside Iqos growth momentum ...

A US FDA under Kennedy could impact innovation and nic alternatives in Europe

Written by Antonia Di Lorenzo | 6th February 2025

The nomination of Robert F Kennedy Jr., a prominent environmentalist and vaccine sceptic, as US secretary of health could have indirect implications for the nicotine alternatives industry, even in Europe ...

CJEU advocate general backs European Commission’s ban on flavoured HTPs

Written by Antonia Di Lorenzo | 31st January 2025

The advocate general of the Court of Justice of the European Union (CJEU) has issued a significant legal opinion supporting the European Commission’s decision to ban flavoured heated tobacco products (HTPs) across the EU ...

Altria reports strong oral tobacco growth and invests further in heated tobacco

Written by Antonia Di Lorenzo | 30th January 2025

Altria released its fourth-quarter and full-year financial results today, highlighting significant growth in its oral tobacco segment and strategic steps forward in the heated tobacco market, despite ongoing challenges ...

Will Trump’s first executive orders impact nic alternatives in the US and abroad?

Written by Freddie Dawson | 23rd January 2025

Nicotine alternatives have gone unmentioned through the initial flurry of actions taken after the inauguration of US president Donald Trump, but several executive orders and proposals will have an impact on the sector ...

Germany’s 2025 elections: CDU leads with moderate stance on nicotine alternatives

Written by Antonia Di Lorenzo | 21st January 2025

Germany’s elections on 23rd February puts regulation of nicotine alternatives at the heart of the political debate, with major parties offering contrasting policies that could also set the stage for future policies across the EU...

Poland proposes strict regulations on nicotine pouches to close legal loopholes

Written by TobaccoIntelligence | 21st January 2025

Under a new draft bill, nicotine pouches – including synthetic nicotine variants – would be classified as related products under Poland’s tobacco laws, subjecting them to the same stringent restrictions as traditional tobacco products and e-cigarettes ...

Could 2025 be the year for heated tobacco regulation in Argentina and the EAEU?

Written by TobaccoIntelligence | 16th January 2025

TobaccoIntelligence analysts make two riskier predictions: Argentina will move to legalise and regulate nicotine alternatives, and the Eurasian Economic Union (EAEU) will take steps to regulate them in 2025 ...

UK nicotine pouch market expands with innovation and rising consumer demand

Written by Antonia Di Lorenzo | 15th January 2025

Despite a landscape dominated by regulatory uncertainty, the UK nicotine pouch market is witnessing rapid growth, driven by rising consumer demand for harm-reduction products and healthier alternatives to smoking ...

Could nicotine pouches be next in the crosshairs for stricter EU regulation?

Written by Antonia Di Lorenzo | 9th January 2025

As Europe tightens its grip on disposable vapes with bans and restrictions addressing environmental and public health concerns, attention is beginning to shift to another rapidly growing nicotine product: nicotine pouches ...

Tougher laws, EU TPD3 and first-time pouch regulations: what 2025 may bring

Written by Freddie Dawson | 8th January 2025

TobaccoIntelligence predicts 2025 will be very important for nicotine alternatives, with key decisions to be made and regulation expected to become tougher overall ...

Did we get it right? TobaccoIntelligence’s industry predictions for 2024 reviewed

Written by Freddie Dawson | 31st December 2024

We look back at predictions TobaccoIntelligence published at the start of 2024 to see how well we did in calling events that would occur in the nicotine alternatives industry throughout the year ...

Finland tightens up flavour and content rules for planned nicotine pouch market

Written by TobaccoIntelligence | 30th December 2024

Finnish authorities plan to create a legal nicotine pouch market. However, the government has reversed a previous bill that would have permitted a greater range of flavours, and a new bill proposes tighter restrictions ...

UK Tobacco and Vapes Bill approved in its latest version, overcoming party politics

Written by TobaccoIntelligence | 23rd December 2024

The UK passed an amended version of the Tobacco and Vapes Bill at the end of November, imposing new restrictions on the two industries ...

Nicotine alternatives were hit with bans in 2024, but markets continued to grow

Written by Freddie Dawson | 19th December 2024

The year that was 2024 saw the start of an inevitable regulatory pushback against increasing sales of nicotine alternatives, with multiple countries continuing to implement flavour bans on heated tobacco, and more restrictions on nicotine pouches...

EU Parliament fails to agree smoke-free restrictions as diverging views emerge

Written by Sergi Riudalbas | 3rd December 2024

The European Parliament has failed to reach a consensus on the European Commission’s proposal for a revision of the 2009 Council recommendation on smoke-free environments ...

Should the industry pin its hopes on Trump’s pick for US FDA commissioner?

Written by Freddie Dawson | 3rd December 2024

Interest from the nicotine-alternatives industry in US president-elect Donald Trump’s pick for Food and Drug Administration (FDA) commissioner, Martin Makary, is less about who he is and more about who he is not ...

Heated tobacco and nicotine pouches lead the global shift to safer nicotine products

Written by Antonia Di Lorenzo | 21st November 2024

A major new report shows a pivotal shift in the global smoking landscape, highlighting the growing use of safer nicotine products, such as heated tobacco and nicotine pouches ...

Imperial Brands reports earnings surge with gains in heated tobacco, modern oral

Written by Antonia Di Lorenzo | 19th November 2024

Imperial Brands has announced 2024 full-year earnings, underscoring its strong performance in next-generation products driven by heated tobacco and modern oral nicotine innovations ...

Polish industry concerned over planned prohibition of synthetic nicotine pouches

Written by TobaccoIntelligence | 18th November 2024

Poland’s health minister, Izabela Leszczyna, has announced that her ministry is drafting legislation to ban synthetic nicotine pouches as well as e-cigarettes with flavours ...

Disposables and single-use filters under increasing pressure from regulators

Written by TobaccoIntelligence | 12th November 2024

Increasingly stringent regulation from environmentally conscious policy-makers looks set to put the vaping and tobacco industries under even more pressure with regard to disposable e-cigarettes and combustible cigarettes ...

Consumer demand for NGPs aids tobacco alternatives firms with strong Q3 results

Written by Antonia Di Lorenzo | 8th November 2024

Three key players in the tobacco alternatives market have reported strong results in their most recent quarters, largely driven by performance in next-generation products as consumer demand is on the rise ...

Can UK bill curb youth uptake and also let adults choose alternatives to smoking?

Written by Antonia Di Lorenzo | 7th November 2024

As the UK Tobacco and Vapes Bill re-enters Parliament, there is a palpable sense of urgency surrounding the country’s evolving approach to vaping and tobacco alternatives ...

JT delivers strong Q3 results, powered by Ploom sales and robust global expansion

Written by Antonia Di Lorenzo | 31st October 2024

Japan Tobacco Group (JT) delivered a standout third quarter, fuelled by surging demand in its tobacco and heated products sectors and a significant global expansion ...

France plans to ban nicotine pouches to protect youth, new health minister says

Written by Tiziana Cauli | 31st October 2024

France may soon ban nicotine pouches as a measure to protect French youth, based on recent declarations by the country’s newly appointed minister of health Geneviève Darrieussecq ...

Belgian supermarkets challenge ban on tobacco-related sales in 400 sq m+ stores

Written by TobaccoIntelligence | 25th October 2024

A rule banning grocery stores of 400 sq m+ from selling tobacco products, tobacco-related products and e-cigs has been called arbitrary and without justification on public health grounds in a recent court challenge ...

Italian decree clarifies tax rules and restrictions for herbal heated products

Written by TobaccoIntelligence | 22nd October 2024

In a significant step to restrict the online sale of nicotine products, Italy has banned online sales of nicotine-containing e-cigarettes, indicating a shift towards stricter regulations ...

Finland to reverse decision on nicotine pouch flavours after government scandal

Written by TobaccoIntelligence | 21st October 2024

In a swift reversal, the Finnish government has scrapped a plan to allow a wider range of nicotine pouch flavours and narrowed the options to mint and menthol ...

BAT unveils Velo Plus, a new synthetic nicotine pouch to hit US markets in 2025

Written by Antonia Di Lorenzo | 18th October 2024

In a move that could reshape the nicotine market, British American Tobacco (BAT) has announced Velo Plus – a new line of synthetic nicotine pouches ...

Spain’s People’s Party challenges the country’s strict nicotine product laws

Written by Antonia Di Lorenzo | 17th October 2024

Spain’s regulatory battle over nicotine products is heating up, but the centre-right People’s Party faces significant hurdles in pushing its proposed amendments through Parliament ...

Haypp Group plans to appeal ‘unjust’ revocation of Swedish subsidiary licence

Written by Freddie Dawson | 14th October 2024

Online retailer Haypp Group will appeal a decision that will leave thousands of its customers unable to easily access reduced-risk products, while officials say the subsidiary does not verify age upon delivery of nicotine-containing goods...

Strong NGP growth keeps Imperial in line with forecasts ahead of November results

Written by Antonia Di Lorenzo | 10th October 2024

Imperial Brands reported trading in line with expectations, driven by robust growth in its tobacco segment and next generation products, as it prepares to give its full-year results in November ...

Funding and conflicts of interest – from Big Tobacco to social media companies

Written by Freddie Dawson | 10th October 2024

A new body for judging social media complaints has been launched in the EU using money originating from Meta, the parent company of Facebook ...

Banning tobacco sales to youth may curb lung cancer mortality, WHO study finds

Written by Tiziana Cauli | 9th October 2024

Policies that aim to create a tobacco-free generation may significantly prevent mortality from lung cancer across the world, according to recent research led by the World Health Organization ...

Poland to apply significant price hike on tobacco heating devices from next year

Written by TobaccoIntelligence | 8th October 2024

The Polish government has unveiled plans to extend the country’s excise tax to tobacco heating devices, to be adopted by the Council of Ministers in the fourth quarter of 2024 and take effect in the...

What is the outlook on health policies under the incoming EU Commission?

Written by Tiziana Cauli | 1st October 2024

Some fear healthcare and food safety will not be among the main concerns of the next European Commission after the Commission president unveiled the new commissioners’ respective tasks ...

The latest revision of the EU TPD – what’s in it for alternative nicotine products?

Written by Freddie Dawson | 19th September 2024

There is still little concrete information on what the EU will do in its next revision of the Tobacco Products Directive, though the primary focus will likely be emerging tobacco products ...

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