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News analysis

JTI puts heated tobacco growth at the heart of its plans for a reduced risk future

Written by || 16th February 2022 || News analysis | Heated tobacco | Major brands | GeographiesAsia Japan

Japan Tobacco International (JTI) will look to prioritise heated tobacco as part of its commitment to break even on its reduced risk portfolio (RRP) by 2027.

The company enjoyed a strong 2021 overall, with revenue up more than 11% and operating profit increasing by nearly 23%, but it forecasts a small (0.4%) revenue decrease for 2022 with a predicted decrease in its tobacco business.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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