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Description
This bundle report presents key insights from TobaccoIntelligence’s 2024 US consumer survey on nicotine pouch and e-cigarette users, conducted throughout October via a third-party consumer panel with demographic quotas. It explores consumption characteristics, usage patterns, and comparisons with the 2022 survey where relevant.
As the largest nicotine pouch market globally, the US continues to experience rapid growth, with projections estimating over 8.5 million users by 2025—eight times the 2020 figure. The report also examines market trends, retail channels, nicotine content, pricing, and marketing strategies, providing a comprehensive outlook on future developments.
Additionally, it covers regulatory insights, including the FDA’s Premarket Tobacco Product Application (PMTA) process. The recent first-ever PMTA approval for a nicotine pouch brand marks a significant milestone for the industry, shaping its trajectory for further expansion.
Reasons to buy
If you are interested in the nicotine pouch market in the US, then this bundle report will provide essential consumer insights and analysis of key trends such as pricing, retail channels, and nicotine content. With comprehensive data and strategic insights, this resource helps businesses navigate the evolving market, identify opportunities, and make informed decisions.
Table of contents
US: the nicotine pouch market – consumer survey report:
- Executive summary
- Introduction
- Respondent’s characteristics
- Main reasons for trying and using nicotine pouches
- Respondent’s usage patterns and cross-usage with other nicotine products
- Product features preferences
- Brands
- Retail channels
US: the nicotine pouch market report
- Executive summary
- Introduction
- Regulatory framework
- Market overview
- Retail channels
- Brands
- Alternative products and components
- Nicotine content analysis
- Flavours in the US market
- Pouch and can formats
- Pricing analysis
- Marketing analysis
- Future outlook
Methodology
TobaccoIntelligence conducted a US consumer survey in October 2024, targeting nicotine pouch and e-cigarette users. Regular use was defined as at least once a month, with 1,628 respondents, including 493 nicotine pouch users. Data was collected via a third-party panel with demographic quotas for national representation in gender and geography, with a younger age skew to reflect novel nicotine users. No pre-targeting was applied—respondents qualified through natural fallout.
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