British American Tobacco (BAT) is expecting its next-generation portfolio, including vaping and heated tobacco products, to grow between 30-50% in 2019
Imperial Brands will focus on its next generation portfolio and expand its e-cigarette Myblu into new markets in order to give itself a better alternative to traditional tobacco products
Big Tobacco is moving towards a smoke-free future, with all the leading companies indicating a focus in 2018 on next generation products, whether e-cigarettes or heated tobacco products