E-cigarette manufacturers and tobacco giants are increasing investment in Central and Eastern Europe, building new plants or expanding existing ones to meet growing demand for new tobacco alternatives
Philip Morris International has ceased production of traditional cigarettes at its Papastratos factory in the Athens suburb of Aspropyrgos in Greece, which will now manufacture only Heets, the tobacco sticks for IQOS
Increasing demand for smoke-free products is leading many tobacco companies to open new facilities for heat-not-burn manufacturing – in some cases, even replacing cigarettes.
Japan Tobacco and Philip Morris International are attempting to widen their distribution of heat-not-burn (HnB) products throughout Pacific Asia, but there have been problems along the way.