The South Korean government has declared e-cigarettes and heated tobacco to be no safer than smoking – a statement that has led to legal action by Philip Morris International (PMI)
The latest evidence review by Public Health England credits e-cigs with helping 20,000 people a year quit smoking, and blames distorted media reporting for that figure not being a lot higher
Are big tobacco companies starting to favour heat-not-burn technology over e-cigarettes? While none has shown any signs of overtly stepping away from e-cigs, and such a move is unlikely, much enthusiasm and investment within the tobacco industry seems to be going toward heat-not-burn.