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News analysis

As pouch sales surge in the UK, could oral nicotine products compete with vapes?

Written by || 2nd September 2024 || News analysis | Market sizes | Modern oral | Politics & policy | Snus | GeographiesEurope United Kingdom

Nicotine pouch sales have been growing dramatically in the UK, fuelled by celebrity marketing activity. However, it appears that little of that growth is due to cannibalising sales from vaping.

Overall, around 60% of UK pouch users moved to the product from smoking conventional cigarettes – according to data from Haypp Group, an online retailer specialising in oral nicotine products.

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TobaccoIntelligence

This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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