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News analysis

Boom in IQOS figures reveals HnB’s rising share of world tobacco market

Written by || 26th October 2017 || News analysis | Heated tobacco | GeographiesAsia Japan South Korea

Heated tobacco continues to take up a greater and greater share of the total world tobacco market, according to new figures from Philip Morris International (PMI) outlining the success of its IQOS device
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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