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News analysis

Caffeine and cannabis pouches could be part of Altria’s new growth strategy

Written by || 31st March 2023 || News analysis | Major brands | Marketing and retailing | Modern oral | GeographiesNorth America United States

Altria is considering including cannabis as well as caffeine pouches in its offering of non-nicotine products as part of its growth strategy.

The Big Tobacco firm has shown interest in cannabis previously, such as in 2018 when the group invested $1.8 bn in a 45% stake in Canada’s hemp company Cronos Group, but the new announcement represents a significant step forwards as it confirms the company is interested in getting involved in the industry itself.

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Tiziana Cauli

Senior reporter/health & science editor
Tiziana is an Italian journalist from Sardinia. She has worked for both international and local media in Italy, South Africa, France, Spain, the UK, Lebanon and Belgium. She also worked as a communications manager for several international NGOs in the humanitarian sector. Tiziana holds a degree in Political Science and a PhD in African Studies from the University of Cagliari and she’s a graduate of the Carlo De Martino school of journalism in Milan.

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