Alternative tobacco and nicotine products in the United States

Oral tobacco products – and especially modern oral tobacco products – are gaining ground globally and we have seen the US smokeless tobacco market growing, with new products/brands entering the market. This page will provide you with the most up-to-date information and in-depth analysis of the market and regulatory aspects of the country.

What to expect

In the US, the whole vaping crisis and the premarket tobacco product application (PMTA) process and deadline provides a massive opportunity for heated tobacco products to grow. Iqos has already gone through the review process and in general heated tobacco will benefit from a decline in vaping. Also, the growth in the vaping market of the previous years has already prepared the market for heated tobacco as consumers will look at Iqos – or other heated tobacco products – as an alternative product. There is already a well-structured distribution channel for Iqos and heated tobacco products which gives an advantage to the category, and even though there is no certainty of success, PMI has learned a lot from the other markets.