
Regulatory & market intelligence for alternative tobacco & nicotine products
Oral tobacco products – and especially modern oral tobacco products – are gaining ground globally and we have seen the US smokeless tobacco market growing, with new products/brands entering the market. This page will provide you with the most up-to-date information and in-depth analysis of the market and regulatory aspects of the country.
In the US, the whole vaping crisis and the premarket tobacco product application (PMTA) process and deadline provides a massive opportunity for heated tobacco products to grow. Iqos has already gone through the review process and in general heated tobacco will benefit from a decline in vaping. Also, the growth in the vaping market of the previous years has already prepared the market for heated tobacco as consumers will look at Iqos – or other heated tobacco products – as an alternative product. There is already a well-structured distribution channel for Iqos and heated tobacco products which gives an advantage to the category, and even though there is no certainty of success, PMI has learned a lot from the other markets.
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