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News analysis

Dryft purchase can give a big boost to BAT’s share of US modern oral market

Written by || 10th November 2020 || News analysis | Modern oral | GeographiesNorth America United States

The purchase by BAT of nicotine pouch brand Dryft to “strengthen” its modern oral portfolio in the US is an opportunity for both to increase their share of the market
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David Palacios Rubio

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