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Estonia has had nicotine pouches on the market since 2019. No major product regulatory restrictions, business-friendly regulations, ease of access to the market and early adoption of the product have led to a well-established nicotine pouch market with high product awareness and wide availability. They are classified the same as other alternative tobacco products under the excise duty framework. Vending machines and distance sales (including online sales) are prohibited.
This market snapshot offers an overview of the nicotine pouch market in Estonia, covering retail channels, marketing, pricing and product characteristics.
