Market reports - Market analysis of the alternative tobacco sector

Switzerland: nicotine pouch market snapshot, November 2023

Written by Julian Bobadilla | 17th November 2023

This market snapshot offers an overview of the nicotine pouch market in Switzerland, covering retail channels, pricing and product characteristics ...

Potential impact of EU heated tobacco flavour ban: consumer survey analysis

Written by Stefan Plesa | 13th October 2023

This report focuses on the potential impact on heated tobacco consumers of the upcoming ban on flavoured tobacco-containing heated tobacco sticks in the European Union ...

An overview of compatible heat-not-burn sticks – selected European markets

Written by Stefan Plesa | 7th June 2023

This report provides a general overview of the heat-not-burn sticks that are compatible with the heat-not-burn devices of large tobacco companies in a select group of European markets ...

A journey analysis of vaping and nicotine pouch usage: a UK-US comparison

Written by Stefan Plesa | 10th May 2023

This report focuses on comparing the nicotine consumption journey in the UK and the US by analysing the time periods through which respondents used different nicotine products, including traditional cigarettes, vaping products and nicotine pouches...

Finland: nicotine pouch market snapshot, April 2023

Written by Julian Bobadilla | 26th April 2023

This market snapshot offers an overview of the nicotine pouch market in Finland, covering retail channels, pricing and product characteristics ...

Methodologies and definitions for market reports and data products

Written by TobaccoIntelligence | 4th April 2023

This report provides detailed information about product definitions and the various methodologies behind our market reports and market data products. It will be regularly updated as we develop and create new products ...

US: consumer survey – a journey analysis of tobacco alternative usage

Written by Stefan Plesa | 1st March 2023

This report aims to identify patterns and gain insight into what a typical nicotine journey looks like in the US and users’ reasons for switching from one source of nicotine to another ...

Denmark: nicotine pouch market snapshot, January 2023

Written by Julian Bobadilla | 12th January 2023

This market snapshot offers an overview of the nicotine pouch market in Denmark, covering retail channels, pricing and product characteristics ...

UK: consumer survey – a journey analysis of vaping and nicotine pouch usage

Written by Stefan Plesa | 30th November 2022

This report focuses on the nicotine consumption journey in the UK by analysing the time periods for which each respondent has used tobacco alternatives – such as vaping products and nicotine pouches – in addition...

Nicotine pouch consumers – a UK/US comparison

Written by TobaccoIntelligence | 31st October 2022

TobaccoIntelligence launched a consumer survey in May 2022 to analyse the patterns among nicotine pouch users in the UK and the US ...

UK: the nicotine pouch market – consumer survey report, September 2022

Written by Pia Trnovec | 14th September 2022

TobaccoIntelligence launched a consumer survey in May 2022 to analyse the patterns among vapers and nicotine pouch users in the UK. This report closely examines their nicotine pouch usage, comparing behaviour and preferences by gender,...

US: the nicotine pouch market – consumer survey report, August 2022

Written by Pia Trnovec | 31st August 2022

This report closely examines nicotine pouch usage in the US, comparing behaviour and preferences by gender, age group and status of using other nicotine products ...

Poland: the heated tobacco market – social media report, July 2022

Written by Stefan Plesa | 7th July 2022

This report examines the activity around the two main heated tobacco brands – Iqos and Glo – on the most important social networks in Poland, as well as opinions expressed online by Polish users about...

Germany: the heated tobacco market – consumer survey report, June 2022

Written by Lucas Tremlett | 2nd June 2022

Germany is one of the leading heat-not-burn (HnB) markets in the world, and is the country with the fifth largest market size globally according to TobaccoIntelligence’s database. This report presents the most important findings from...

Europe: the nicotine pouch market, May 2022

Written by Julian Bobadilla | 24th May 2022

TobaccoIntelligence analysed three of the most visited nicotine pouch online retailers at a European level. This report outlines our findings ...

Czech Republic: the heated tobacco market, April 2022

Written by Pia Trnovec | 21st April 2022

This report offers a detailed overview of the heated tobacco market in the Czech Republic, covering everything from market size and brands, to compatible products and pricing ...

Market report: nicotine pouches in the Czech Republic

Written by Pia Trnovec | 16th March 2022

The Czech Republic is one of the major nicotine pouch markets in Europe, with a 34% increase in use expected in 2022 compared with last year ...

Market report: HnB and social media in Italy and its evolution in recent years

Written by Pia Trnovec | 20th January 2022

This report examines the activity around two heated tobacco brands – Iqos and Glo – on the most important social networks in Italy, as well as opinions expressed online by Italian users about the brands...

Market snapshot: Germany – modern oral market overview

Written by Julian Bobadilla | 17th January 2022

Although the usage rate is relatively low (0.4%), the German modern oral population is the third by size within the EU despite serious regulatory challenges. This snapshot provides an overview of the German market ...

Market snapshot: Sweden – modern oral market overview

Written by Julian Bobadilla | 17th January 2022

With a long tradition of oral tobacco products – especially snus – dating from the 17th century, Sweden is a primary market for pouched oral products. This snapshot covers Sweden's modern oral market ...

Market snapshot: Finland – modern oral market overview

Written by Julian Bobadilla | 17th January 2022

Finland has a long tradition of using modern oral products, however snus and nicotine pouches are regulated differently. This snapshot offers an overview of Finland's market for modern oral products ...

Market snapshot: Denmark – modern oral market overview

Written by Julian Bobadilla | 17th January 2022

Denmark has the third highest usage rate for modern oral products in the EU, and we expect this rate to almost double by 2025. The snapshot offers an overview of Denmark's modern oral market ...

Market snapshot: Hungary – modern oral market overview

Written by Julian Bobadilla | 17th January 2022

Tobacco-free pouches in Hungary are regulated as tobacco-related products and snus is banned under the EU-level regulation. This snapshot provides an overview of Hungary's market for modern oral products ...

Market report: Italian Iqos consumers satisfied but concerned about prices

Written by Lucas Tremlett | 7th January 2022

This report presents the findings of TobaccoIntelligence's 2021 consumer survey undertaken to study the consumption and behavioural patterns of heated tobacco users in Italy ...

Market report: modern oral products in the EU

Written by Julian Bobadilla | 3rd January 2022

This report provides analysis of the modern oral market size and its characteristics within the EU, along with an online traffic analysis ...

A market snapshot of ‘novel nicotine products’ in the European Union

Written by TobaccoIntelligence | 30th November 2021

The use of traditional tobacco products has been in decline across the EU in recent decades. We conducted a recent study to gauge the economic impact of novel nicotine products in Europe ...

Market report: heated tobacco compatible products in South Korea

Written by Eva Antal | 8th November 2021

This report focuses on compatible devices in South Korea, which are hardware that can be used with consumables designed for other devices produced by large tobacco companies ...

Modern oral and smokeless tobacco: product definitions

Written by Carlo Infurna | 21st September 2021

This short report covers the different types of smokeless tobacco product, along with the main Big Tobacco brands that produce them ...

Heated tobacco: product definitions and brands

Written by Carlo Infurna | 21st September 2021

This short report provides an overview of the main heated tobacco products and brands, covering the major Big Tobacco brands and their products as well as compatible hardware and consumable products ...

Market report: modern oral products in Switzerland

Written by Eva Antal | 17th September 2021

TobaccoIntelligence researched both the offline and online channels in Switzerland to identify patterns in the availability of modern oral products ...

Market report: modern oral products in Germany

Written by Eva Antal | 21st July 2021

This report takes a look at the modern oral tobacco category in Germany, covering both the offline and online channels ...

Market report: modern oral products in Austria

Written by Eva Antal | 21st June 2021

Nicotine pouches are widely available in Austria both online and offline. Snus and chewing tobacco have limited availability. This report is based on our survey and analysis of both the online and offline modern oral...

Market report: HnB market growth set to continue in Latvia

Written by TobaccoIntelligence | 3rd May 2021

This report provides an overview of the Latvian heated tobacco market, covering market size, pricing and availability and results from our offline survey ...

Market report: physical retail survey of modern oral products in the US

Written by Hèctor Rodríguez Tubau | 10th March 2021

This report on traditional retail in the US is based on a TobaccoIntelligence survey of the prime potential distribution points for modern oral products, particularly fuel stations, head shops and smoke shops ...

Market report: heated tobacco in South Korea

Written by Hèctor Rodríguez Tubau | 28th January 2021

This report provides an overview of the South Korean heated tobacco market in terms of usage, market size, brands and prices ...

Social media report: heated tobacco in Greece

Written by Stavroula Anastasopoulou | 20th January 2021

This market report shows how each heated tobacco brand appears in the most important social media channels in Greece and the opinions that users and non-users have of them ...

Market report: modern oral tobacco in Russia

Written by Hèctor Rodríguez Tubau | 3rd December 2020

The modern oral tobacco market in Russia faces difficult times now, with all oral nicotine-containing products officially banned. Despite this, online retailers are still selling them ...

Market report: heated tobacco market continues to grow in Portugal

Written by Carlo Infurna | 30th November 2020

The Portuguese market is already one of the most developed heat-not-burn markets worldwide. This reports offers an overview ...

Social media report: heated tobacco in Japan

Written by Hèctor Rodríguez Tubau | 19th November 2020

This full-length report provides an in-depth analysis of how the top heated tobacco brands in Japan use social media platforms ...

Market report: heated tobacco popularity increases in Poland

Written by Stavroula Anastasopoulou | 10th November 2020

High smoking rates and a strict regulated e-cigarette sector may be principal driving forces behind heated tobacco’s success in Poland. This report offers an overview of the country's heated tobacco market ...

Market report: high potential for heated tobacco in Czech Republic

Written by TobaccoIntelligence | 22nd September 2020

Almost a third of Czechs smoke, and with continuous declining smoking rates the national heated tobacco market has huge potential ...

Market report: tobacco-alternative products thrive in Serbia

Written by TobaccoIntelligence | 31st August 2020

With more than a third of its population being smokers, Serba is one of the most attractive European markets for heated tobacco ...

Market report: heated tobacco market still to fully develop in Romania

Written by TobaccoIntelligence | 20th August 2020

Romania is among the European countries with the highest penetration of heated tobacco, making it a very important sales and distribution point for the two active brands in the market: IQOS and Glo ...

Consumer survey report: health benefits top reason for HnB use in Greece

Written by Stavroula Anastasopoulou | 19th August 2020

TobaccoIntelligence conducted a consumer survey in July 2020 in Greece in order to study heated tobacco users’ preferences, brand prevalence, and the channels where these products are popular ...

Consumer survey report: oral tobacco use among US vapers

Written by Stavroula Anastasopoulou | 6th August 2020

TobaccoIntelligence conducted a survey, with the aim to better understand how prevalent oral tobacco products are among vapers, the reasons why – or why not – people are using oral tobacco products, along with the...

Market report: heated tobacco in Slovakia

Written by TobaccoIntelligence | 21st July 2020

This report explores Slovakia's heated tobacco market, which is one of the leading heated tobacco markets in Europe, and sixth in the world in terms of heated tobacco’s market share ...

Market report: modern oral products in US, Q2 2020

Written by TobaccoIntelligence | 15th June 2020

This report covers the US role as a modern oral tobacco product player, examining snus, tobacco-free nicotine pouches and all-free products ...

Market report: heated tobacco and social media in Italy

Written by Carlo Infurna | 10th June 2020

Italy is one of the countries where heated tobacco brands have the most social media accounts. This report analyses the accounts of IQOS and Glo, looking in particular at Facebook, Instagram and Twitter ...

Market report: modern oral products in Scandinavia, Q2 2020

Written by TobaccoIntelligence | 20th May 2020

The Scandinavian market for modern oral tobacco is the largest in Europe in terms of brands, product offer and innovation, with Sweden taking the...

Market report: heated tobacco in Japan

Written by Veronika Sianko | 6th May 2020

This report offers an overview of the current heated tobacco market in Japan, covering the top brands and devices, as well as prices and distribution ...

LATEST ALERTS

Written by Julian Bobadilla | 17th November 2023

Written by Stefan Plesa | 13th October 2023

Written by Stefan Plesa | 7th June 2023

Written by Stefan Plesa | 10th May 2023

Written by Julian Bobadilla | 26th April 2023

Written by TobaccoIntelligence | 4th April 2023

Written by Stefan Plesa | 1st March 2023

Written by Julian Bobadilla | 12th January 2023

Written by Stefan Plesa | 30th November 2022

Written by TobaccoIntelligence | 31st October 2022

Written by Pia Trnovec | 14th September 2022

Written by Pia Trnovec | 31st August 2022

Written by Stefan Plesa | 7th July 2022

Written by Lucas Tremlett | 2nd June 2022

Written by Julian Bobadilla | 24th May 2022

Written by Pia Trnovec | 21st April 2022

Written by Pia Trnovec | 16th March 2022

Written by Pia Trnovec | 20th January 2022

Written by Julian Bobadilla | 17th January 2022

Written by Julian Bobadilla | 17th January 2022

Written by Julian Bobadilla | 17th January 2022

Written by Julian Bobadilla | 17th January 2022

Written by Julian Bobadilla | 17th January 2022

Written by Lucas Tremlett | 7th January 2022

Written by Julian Bobadilla | 3rd January 2022

Written by TobaccoIntelligence | 30th November 2021

Written by Eva Antal | 8th November 2021

Written by Carlo Infurna | 21st September 2021

Written by Carlo Infurna | 21st September 2021

Written by Eva Antal | 17th September 2021

Written by Eva Antal | 21st July 2021

Written by Eva Antal | 21st June 2021

Written by TobaccoIntelligence | 3rd May 2021

Written by Hèctor Rodríguez Tubau | 10th March 2021

Written by Hèctor Rodríguez Tubau | 28th January 2021

Written by Stavroula Anastasopoulou | 20th January 2021

Written by Hèctor Rodríguez Tubau | 3rd December 2020

Written by Carlo Infurna | 30th November 2020

Written by Hèctor Rodríguez Tubau | 19th November 2020

Written by Stavroula Anastasopoulou | 10th November 2020

Written by TobaccoIntelligence | 22nd September 2020

Written by TobaccoIntelligence | 31st August 2020

Written by TobaccoIntelligence | 20th August 2020

Written by Stavroula Anastasopoulou | 19th August 2020

Written by Stavroula Anastasopoulou | 6th August 2020

Written by TobaccoIntelligence | 21st July 2020

Written by TobaccoIntelligence | 15th June 2020

Written by Carlo Infurna | 10th June 2020

Written by TobaccoIntelligence | 20th May 2020

Written by Veronika Sianko | 6th May 2020

Sign up to our newsletter

Start your FREE trial