Market reports
The section includes all of our full-length market reports. These cover all major markets for heated tobacco and other products around the world, with some focusing on individual countries and markets, and others taking a broader approach and covering certain topics and specific products.
Heated tobacco: product definitions and brands
Written by Carlo Infurna || 21st September 2021 || Market reports |
This short report provides an overview of the main heated tobacco products and brands, covering the major Big Tobacco brands and their products as well as compatible hardware and consumable products ...
Market report: modern oral products in Switzerland
Written by Eva Antal || 17th September 2021 || Market reports |
TobaccoIntelligence researched both the offline and online channels in Switzerland to identify patterns in the availability of modern oral products ...
Market report: modern oral products in Germany
Written by Eva Antal || 21st July 2021 || Market reports |
This report takes a look at the modern oral tobacco category in Germany, covering both the offline and online channels ...
Market report: modern oral products in Austria
Written by Eva Antal || 21st June 2021 || Market reports |
Nicotine pouches are widely available in Austria both online and offline. Snus and chewing tobacco have limited availability. This report is based on our survey and analysis of both the online and offline modern oral markets ...
Market report: HnB market growth set to continue in Latvia
Written by TobaccoIntelligence || 3rd May 2021 || Market reports |
This report provides an overview of the Latvian heated tobacco market, covering market size, pricing and availability and results from our offline survey ...
Market report: physical retail survey of modern oral products in the US
Written by Hèctor Rodríguez Tubau || 10th March 2021 || Market reports |
This report on traditional retail in the US is based on a TobaccoIntelligence survey of the prime potential distribution points for modern oral products, particularly fuel stations, head shops and smoke shops ...
Modern oral market size methodology
Written by TobaccoIntelligence || 18th February 2021 || Market reports |
An overview of TobaccoIntelligence methodology for the market size in relation to modern oral products ...
Market report: heated tobacco in South Korea
Written by Hèctor Rodríguez Tubau || 28th January 2021 || Market reports |
This report provides an overview of the South Korean heated tobacco market in terms of usage, market size, brands and prices ...
Social media report: heated tobacco in Greece
Written by Stavroula Anastasopoulou || 20th January 2021 || Market reports |
This market report shows how each heated tobacco brand appears in the most important social media channels in Greece and the opinions that users and non-users have of them ...
Market report: modern oral tobacco in Russia
Written by Hèctor Rodríguez Tubau || 3rd December 2020 || Market reports |
The modern oral tobacco market in Russia faces difficult times now, with all oral nicotine-containing products officially banned. Despite this, online retailers are still selling them ...
Market report: heated tobacco market continues to grow in Portugal
Written by Carlo Infurna || 30th November 2020 || Market reports |
The Portuguese market is already one of the most developed heat-not-burn markets worldwide. This reports offers an overview ...
Social media report: heated tobacco in Japan
Written by Hèctor Rodríguez Tubau || 19th November 2020 || Market reports |
This full-length report provides an in-depth analysis of how the top heated tobacco brands in Japan use social media platforms ...
Market report: heated tobacco popularity increases in Poland
Written by Stavroula Anastasopoulou || 10th November 2020 || Market reports |
High smoking rates and a strict regulated e-cigarette sector may be principal driving forces behind heated tobacco’s success in Poland. This report offers an overview of the country's heated tobacco market ...
Market report: high potential for heated tobacco in Czech Republic
Written by TobaccoIntelligence || 22nd September 2020 || Market reports |
Almost a third of Czechs smoke, and with continuous declining smoking rates the national heated tobacco market has huge potential ...
Market report: tobacco-alternative products thrive in Serbia
Written by TobaccoIntelligence || 31st August 2020 || Market reports |
With more than a third of its population being smokers, Serba is one of the most attractive European markets for heated tobacco ...
Market report: heated tobacco market still to fully develop in Romania
Written by TobaccoIntelligence || 20th August 2020 || Market reports |
Romania is among the European countries with the highest penetration of heated tobacco, making it a very important sales and distribution point for the two active brands in the market: IQOS and Glo ...
Consumer survey report: health benefits top reason for HnB use in Greece
Written by Stavroula Anastasopoulou || 19th August 2020 || Market reports |
TobaccoIntelligence conducted a consumer survey in July 2020 in Greece in order to study heated tobacco users’ preferences, brand prevalence, and the channels where these products are popular ...
Consumer survey report: oral tobacco use among US vapers
Written by Stavroula Anastasopoulou || 6th August 2020 || Market reports |
TobaccoIntelligence conducted a survey, with the aim to better understand how prevalent oral tobacco products are among vapers, the reasons why – or why not – people are using oral tobacco products, along with the main reasons for...
Market report: heated tobacco in Slovakia
Written by TobaccoIntelligence || 21st July 2020 || Market reports |
This report explores Slovakia's heated tobacco market, which is one of the leading heated tobacco markets in Europe, and sixth in the world in terms of heated tobacco’s market share ...
Market report: modern oral products in US, Q2 2020
Written by TobaccoIntelligence || 15th June 2020 || Market reports |
This report covers the US role as a modern oral tobacco product player, examining snus, tobacco-free nicotine pouches and all-free products ...
Market report: heated tobacco and social media in Italy
Written by Carlo Infurna || 10th June 2020 || Market reports |
Italy is one of the countries where heated tobacco brands have the most social media accounts. This report analyses the accounts of IQOS and Glo, looking in particular at Facebook, Instagram and Twitter ...
Market report: modern oral products in Scandinavia, Q2 2020
Written by TobaccoIntelligence || 20th May 2020 || Market reports |
The Scandinavian market for modern oral tobacco is the largest in Europe in terms of brands, product offer and innovation, with Sweden taking the...
Market report: heated tobacco in Japan
Written by Veronika Sianko || 6th May 2020 || Market reports |
This report offers an overview of the current heated tobacco market in Japan, covering the top brands and devices, as well as prices and distribution ...
Heated tobacco compatible products: Japan and South Korea
Written by TobaccoIntelligence || 28th April 2020 || Market reports |
Due to the success of heated tobacco products in Japan and South Korea, there are many compatible products available. TobaccoIntelligence had a look into the available compatible hardware devices and consumables ...
Market report: snus and nicotine-free oral products in the EU
Written by Stavroula Anastasopoulou || 21st April 2020 || Market reports |
By modern oral products, we mean snus, tobacco-free snus and "all free" – tobacco and nicotine-free products. TobaccoIntelligence analysed the online channel in the EU in terms of product and brand availability, popular flavours and nicotine content ...
Market report: IQOS dominates the heated tobacco market in Italy
Written by Carlo Infurna || 6th April 2020 || Market reports |
TobaccoIntelligence conducted a brief survey on heated tobacco users in Italy in order to gain an overall impression of the market ...
The world’s five biggest heated tobacco markets at a glance
Written by TobaccoIntelligence || 27th March 2020 || Market reports |
This graphic-led report from TobaccoIntelligence provides an easy-to-grasp overview of the heated tobacco markets in Japan, South Korea, Russia, Italy and Germany – and an assessments of prospects for the US market ...
IQOS popularity in Lithuania: the focus group
Written by Migle Malinovskyte || 18th March 2020 || Market reports |
TobaccoIntelligence conducted a focus group with Lithuanian IQOS users to understand how they learnt about this smoking alternative, what motivates them to continue using IQOS, what they like and dislike about the experience, and what they think about...
Market report: a close look at heated tobacco
Written by Stavroula Anastasopoulou || 18th March 2020 || Market reports |
The heated tobacco category is growing internationally, and this report will provide an overview of the heated tobacco market, how the category has developed around the world and how it could affect the US market ...
Full market report: heated tobacco market is developing in Russia
Written by Veronika Sianko || 11th March 2020 || Market reports |
Heated tobacco is currently not regulated in Russia. However, heated tobacco sticks and hardware are subject to excise duty. This report provides a comprehensive overview of the current heated tobacco market in Russia ...
IQOS prevalence among vapers: US, UK and Canada
Written by Stavroula Anastasopoulou || 9th March 2020 || Market reports |
TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from this...
Market analysis: methodology overview
Written by TobaccoIntelligence || 25th January 2020 || Market reports |
An overview of TobaccoIntelligence methodology for market analysis, covering our market sizing approach, heated tobacco market sizing and projections, and heated tobacco surveys ...
IQOS and Glo dominate the market for heated tobacco in Switzerland
Written by Migle Malinovskyte || 8th January 2020 || Market reports |
In our in-depth look at the heated tobacco market in Switzerland, we look at the brands available, pricing, regulation and taxation and what the future may...
IQOS market report: PMI’s heated tobacco product grows in new territories
Written by TobaccoIntelligence || 14th November 2019 || Market reports |
TobaccoIntelligence takes an overview of recent market developments for PMI’s IQOS heated tobacco system, revealing which countries have the biggest growth, who is likely to use the device and what the future might hold ...
Comparative interest in IQOS among closed-system users in US and Canada
Written by Migle Malinovskyte || 21st October 2019 || Market reports |
This report seeks to understand current and potential IQOS users’ profiles and preferences by comparing survey results from Canada and the...
Three heated tobacco brands dominate: South Korea market report
Written by Veronika Sianko || 20th August 2019 || Market reports |
This report provides an overview of the South Korean heated tobacco market in terms of consumption, market size, brands and...
Pods take the lead and drive growth: China market report
Written by Tim Phillips || 12th August 2019 || Market reports |
Despite negative publicity on a national TV show and static numbers of vapers, the market for e-cigarettes continues to grow in China as consumer preferences change ...
Increase in vaping product with tobacconists: France market report
Written by Migle Malinovskyte || 26th June 2019 || Market reports |
Around 70% of French tobacconists offer vaping products; TobaccoIntelligence believes the channel generates around 15-20% of all vape sales in France. The market is growing; we found out how and...
Two brands battle for shelf space: Italy heated tobacco market report
Written by TobaccoIntelligence || 6th June 2019 || Market reports |
In the growing Italian heated tobacco market two big brands are vying for shelf-space: IQOS and Glo ...
More heated tobacco users than e-cig users: Japan market report
Written by Veronika Sianko || 24th April 2019 || Market reports |
In our latest look at the Japanese market, we find that there are now more heated tobacco than e-cigarette users. There has been a steady decline of the vape market through 2017-2019, and a larger share of sales...
Russian winter – the e-cigarette market stalls as HnB gets a foothold
Written by Veronika Sianko || 23rd October 2018 || Market reports |
Our in-depth report finds a Russian e-cigarette market in a state of stagnation, with little change in the number of vapers and a fall in the number of vape stores, while PMI and BAT find a market for...
Greek focus group would recommend IQOS ahead of vaping
Written by Stavroula Anastasopoulou || 19th October 2018 || Market reports |
In a focus group with eight Greek IQOS users, TobaccoIntellignece found that health was the main motivation to start using IQOS, while friends were the main influence. All participants said they would recommend IQOS ahead of vaping ...
Things heat up as the e-cig continues to evolve
Written by TobaccoIntelligence || 6th September 2018 || Market reports |
In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. TobaccoIntelligence looks at the latest innovation in closer...
Offline remains primary retail channel: Russia market report
Written by Veronika Sianko || 28th August 2018 || Market reports |
In our latest look at the Russian market, we aim to track the change within the offline and online mainstream retail and physical and online vape stores...
Heated tobacco products: the basics explained
Written by Stavroula Anastasopoulou || 17th August 2018 || Market reports |
What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered...
South Korea: e-cigarettes play second fiddle to heated tobacco
Written by Veronika Sianko || 19th July 2018 || Market reports |
The South Korean e-cigarette market is tied in with the heat-not-burn category and future market development will partly depend on how consumers react to the latest moves in HnB regulation ...
Heated tobacco usage in Japan: a consumer survey
Written by Veronika Sianko || 13th June 2018 || Market reports |
Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by TobaccoIntelligence into the habits and opinions of HnB...
Heated tobacco usage in South Korea: a consumer survey
Written by Veronika Sianko || 6th June 2018 || Market reports |
In this in-depth market report, we examine closely the results of a survey conducted by TobaccoIntelligence into the habits and opinions of heated tobacco (HnB) users in a growing and competitive South Korean...