Market reports

The section includes all of our full-length market reports. These cover all major markets for heated tobacco and other products around the world, with some focusing on individual countries and markets, and others taking a broader approach and covering certain topics and specific products.

Market report: modern oral tobacco in Russia

Written by Hèctor Rodríguez Tubau || 3rd December 2020 || Market reports |

The modern oral tobacco market in Russia faces difficult times now, with all oral nicotine-containing products officially banned. Despite this, online retailers are still selling them ...

Consumer survey report: oral tobacco use among US vapers

Written by Stavroula Anastasopoulou || 6th August 2020 || Market reports |

TobaccoIntelligence conducted a survey, with the aim to better understand how prevalent oral tobacco products are among vapers, the reasons why – or why not – people are using oral tobacco products, along with the main reasons for...

Market report: heated tobacco in Slovakia

Written by TobaccoIntelligence || 21st July 2020 || Market reports |

This report explores Slovakia's heated tobacco market, which is one of the leading heated tobacco markets in Europe, and sixth in the world in terms of heated tobacco’s market share ...

Market report: snus and nicotine-free oral products in the EU

Written by Stavroula Anastasopoulou || 21st April 2020 || Market reports |

By modern oral products, we mean snus, tobacco-free snus and "all free" – tobacco and nicotine-free products. TobaccoIntelligence analysed the online channel in the EU in terms of product and brand availability, popular flavours and nicotine content ...

IQOS popularity in Lithuania: the focus group

Written by Migle Malinovskyte || 18th March 2020 || Market reports |

TobaccoIntelligence conducted a focus group with Lithuanian IQOS users to understand how they learnt about this smoking alternative, what motivates them to continue using IQOS, what they like and dislike about the experience, and what they think about...

Market report: a close look at heated tobacco

Written by Stavroula Anastasopoulou || 18th March 2020 || Market reports |

The heated tobacco category is growing internationally, and this report will provide an overview of the heated tobacco market, how the category has developed around the world and how it could affect the US market ...

IQOS prevalence among vapers: US, UK and Canada

Written by Stavroula Anastasopoulou || 9th March 2020 || Market reports |

TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from this...

Market analysis: methodology overview

Written by TobaccoIntelligence || 25th January 2020 || Market reports |

An overview of TobaccoIntelligence methodology for market analysis, covering our market sizing approach, heated tobacco market sizing and projections, and heated tobacco surveys ...

Greek focus group would recommend IQOS ahead of vaping

Written by Stavroula Anastasopoulou || 19th October 2018 || Market reports |

In a focus group with eight Greek IQOS users, TobaccoIntellignece found that health was the main motivation to start using IQOS, while friends were the main influence. All participants said they would recommend IQOS ahead of vaping ...

Things heat up as the e-cig continues to evolve

Written by TobaccoIntelligence || 6th September 2018 || Market reports |

In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. TobaccoIntelligence looks at the latest innovation in closer...

Heated tobacco products: the basics explained

Written by Stavroula Anastasopoulou || 17th August 2018 || Market reports |

What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered...

Heated tobacco usage in Japan: a consumer survey

Written by Veronika Sianko || 13th June 2018 || Market reports |

Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by TobaccoIntelligence into the habits and opinions of HnB...