TobaccoIntelligence

Regulatory & market intelligence for alternative tobacco & nicotine products

Market reports

The section includes all of our full-length market reports. These cover all major markets for heated tobacco and other products around the world, with some focusing on individual countries and markets, and others taking a broader approach and covering certain topics and specific products.

Social media report: heated tobacco in Greece

Written by Stavroula Anastasopoulou || 20th January 2021 || Market reports |

Europe
Greece
Heated tobacco
Market research
Market reports
This market report shows how each heated tobacco brand appears in the most important social media channels in Greece and the opinions that users and non-users have of them ...

Market report: modern oral tobacco in Russia

Written by Hèctor Rodríguez Tubau || 3rd December 2020 || Market reports |

Russia
World
Snus and oral
Market reports
The modern oral tobacco market in Russia faces difficult times now, with all oral nicotine-containing products officially banned. Despite this, online retailers are still selling them ...

Market report: heated tobacco popularity increases in Poland

Written by Stavroula Anastasopoulou || 10th November 2020 || Market reports |

Europe
Poland
Market research
Market reports
High smoking rates and a strict regulated e-cigarette sector may be principal driving forces behind heated tobacco’s success in Poland. This report offers an overview of the country's heated tobacco market ...

Consumer survey report: oral tobacco use among US vapers

Written by Stavroula Anastasopoulou || 6th August 2020 || Market reports |

North America
United States
Snus and oral
Market reports
TobaccoIntelligence conducted a survey, with the aim to better understand how prevalent oral tobacco products are among vapers, the reasons why – or why not – people are using oral tobacco products, along with the main reasons for...

Market report: heated tobacco in Slovakia

Written by TobaccoIntelligence || 21st July 2020 || Market reports |

Europe
Slovakia
Heated tobacco
IQOS
Market reports
This report explores Slovakia's heated tobacco market, which is one of the leading heated tobacco markets in Europe, and sixth in the world in terms of heated tobacco’s market share ...

Market report: heated tobacco and social media in Italy

Written by Carlo Infurna || 10th June 2020 || Market reports |

Europe
Italy
Heated tobacco
Market reports
Italy is one of the countries where heated tobacco brands have the most social media accounts. This report analyses the accounts of IQOS and Glo, looking in particular at Facebook, Instagram and Twitter ...

Market report: heated tobacco in Japan

Written by Veronika Sianko || 6th May 2020 || Market reports |

Asia
Japan
Heated tobacco
Market reports
This report offers an overview of the current heated tobacco market in Japan, covering the top brands and devices, as well as prices and distribution ...

Heated tobacco compatible products: Japan and South Korea

Written by TobaccoIntelligence || 28th April 2020 || Market reports |

Asia
Japan
South Korea
Heated tobacco
IQOS
Market reports
Due to the success of heated tobacco products in Japan and South Korea, there are many compatible products available. TobaccoIntelligence had a look into the available compatible hardware devices and consumables ...

Market report: modern oral products in the EU

Written by Stavroula Anastasopoulou || 21st April 2020 || Market reports |

EU
Europe
Snus and oral
Market reports
By modern oral products, we mean snus, tobacco-free snus and "all free" – tobacco and nicotine-free products. TobaccoIntelligence analysed the online channel in the EU in terms of product and brand availability, popular flavours and nicotine content ...

The world’s five biggest heated tobacco markets at a glance

Written by TobaccoIntelligence || 27th March 2020 || Market reports |

Alternative tobacco and nicotine products in Georgia
Asia
Europe
Germany
Italy
Japan
North America
North Carolina
Russia
South Korea
United States
Virginia
World
Heated tobacco
Market reports
This graphic-led report from TobaccoIntelligence provides an easy-to-grasp overview of the heated tobacco markets in Japan, South Korea, Russia, Italy and Germany – and an assessments of prospects for the US market ...

IQOS popularity in Lithuania: the focus group

Written by Migle Malinovskyte || 18th March 2020 || Market reports |

Europe
Lithuania
Heated tobacco
IQOS
Market reports
TobaccoIntelligence conducted a focus group with Lithuanian IQOS users to understand how they learnt about this smoking alternative, what motivates them to continue using IQOS, what they like and dislike about the experience, and what they think about...

Market report: a close look at heated tobacco

Written by Stavroula Anastasopoulou || 18th March 2020 || Market reports |

Asia
Canada
China
Europe
Greece
Italy
Japan
Lithuania
North America
South Korea
United States
Heated tobacco
IQOS
Market reports
The heated tobacco category is growing internationally, and this report will provide an overview of the heated tobacco market, how the category has developed around the world and how it could affect the US market ...

IQOS prevalence among vapers: US, UK and Canada

Written by Stavroula Anastasopoulou || 9th March 2020 || Market reports |

Canada
Europe
North America
UK
United States
Heated tobacco
IQOS
Market reports
TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from this...

Market analysis: methodology overview

Written by TobaccoIntelligence || 25th January 2020 || Market reports |

World
Heated tobacco
Market reports
An overview of TobaccoIntelligence methodology for market analysis, covering our market sizing approach, heated tobacco market sizing and projections, and heated tobacco surveys ...

IQOS market report: growth continues in new territories

Written by TobaccoIntelligence || 14th November 2019 || Market reports |

Asia
Canada
EU
EU
Europe
Japan
North America
United States
Heated tobacco
IQOS
Market reports
TobaccoIntelligence takes an overview of recent market developments for PMI’s IQOS heated tobacco system, revealing which countries have the biggest growth, who is likely to use the device and what the future might hold ...

Greek focus group would recommend IQOS ahead of vaping

Written by Stavroula Anastasopoulou || 19th October 2018 || Market reports |

Europe
Greece
Heated tobacco
IQOS
Market reports
In a focus group with eight Greek IQOS users, TobaccoIntellignece found that health was the main motivation to start using IQOS, while friends were the main influence. All participants said they would recommend IQOS ahead of vaping ...

Things heat up as the e-cig continues to evolve

Written by TobaccoIntelligence || 6th September 2018 || Market reports |

Asia
Australasia
China
EU
Europe
Japan
New Zealand
North America
South Korea
United States
Heated tobacco
Market reports
In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. TobaccoIntelligence looks at the latest innovation in closer...

Heated tobacco products: the basics explained

Written by Stavroula Anastasopoulou || 17th August 2018 || Market reports |

Heated tobacco
Market reports
What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered...

Heated tobacco usage in Japan: a consumer survey

Written by Veronika Sianko || 13th June 2018 || Market reports |

Asia
Japan
Heated tobacco
Market reports
Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by TobaccoIntelligence into the habits and opinions of HnB...

Heated tobacco usage in South Korea: a consumer survey

Written by Veronika Sianko || 6th June 2018 || Market reports |

Heated tobacco
Market reports
In this in-depth market report, we examine closely the results of a survey conducted by TobaccoIntelligence into the habits and opinions of heated tobacco (HnB) users in a growing and competitive South Korean...

Heated tobacco gaining ground: special market report

Written by Stavroula Anastasopoulou || 17th April 2018 || Market reports |

Asia
EU
EU
Europe
Japan
Heated tobacco
Market reports
In this special report, ECigIntelligence looks at how heated tobacco (heat-not-burn) and hybrid products are gaining ground in the world’s tobacco and vapour...

IQOS versus Glo: the heated tobacco market in Russia

Written by Veronika Sianko || 5th April 2018 || Market reports |

Russia
Heated tobacco
Market reports
Two heated tobacco brands have been launched in Russia by Big Tobacco: IQOS from PMI and BAT’s Glo. And all the signs are that the products are gradually gaining in interest and popularity in one of the world’s...

Online sales thrive despite ban: Quebec market report

Written by Migle Malinovskyte || 20th February 2018 || Market reports |

Canada
North America
Heated tobacco
Market reports
In our latest look at Canada we focus on Quebec, where the e-cig industry is subject to strict regulations. There is no country-wide regulation as yet, but this looks set to change with Bill...

HnB in France: distribution channels for IQOS

Written by Migle Malinovskyte || 31st January 2018 || Market reports |

Europe
France
Heated tobacco
Market reports
Our report examines the French distribution channels for PMI’s IQOS, currently the only heated tobacco system available in France, along with its associated Heets...

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