Japan remains premier test market for new HnB devices

Japan continues to be the leading test market for heated tobacco products, with two new devices recently launched – including the world’s first device which works with ordinary cigarettes.

SMV Japan, which lays claim to being the country’s first vape manufacturer, released its VP Style heat-not-burn (HnB) device on 27th April for JPY 7,980 ($72.80). The device comes in silver or black…