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News analysis

JTI puts heated tobacco growth at the heart of its plans for a reduced risk future

Written by || 16th February 2022 || News analysis | Heated tobacco | Major brands | Asia Japan

Japan Tobacco International (JTI) will look to prioritise heated tobacco as part of its commitment to break even on its reduced risk portfolio (RRP) by 2027.

The company enjoyed a strong 2021 overall, with revenue up more than 11% and operating profit increasing by nearly 23%, but it forecasts a small (0.4%) revenue decrease for 2022 with a predicted decrease in its tobacco business.

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