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News analysis

JTI to focus energy on the ‘encouraging’ performance of Ploom X in Japan

Written by || 2nd November 2021 || News analysis | Heated tobacco | GeographiesAsia Japan

Japan Tobacco International (JTI) has posted positive figures for the first nine months of the year, with a good performance from its reduced-risk products in the domestic market.

The company said its chief priority for the rest of the year is “to strive to secure share growth” of its heat-not-burn (HnB) device Ploom X in Japan. The device was launched in Japan in July and rolled out across the country in August.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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