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Market reports

Kenya: nicotine pouch market overview, October 2024

Written by || 15th October 2024 || Market reports , Nicotine pouches market reports | Market sizes | Marketing and retailing | Modern oral | GeographiesAfrica Kenya

Kenya was one of the first African countries to launch nicotine pouches. Regulation has proven to be a contentious matter for both industry players and users. Over the past five years, the changing regulation and product requirements have impacted the availability of the product. Currently, the product offering in the country is reduced, and mainly limited to online channels and social media where availability is irregular.

This market snapshot offers an overview of the nicotine pouch market in Kenya, covering retail channels, and product characteristics.

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Julian Bobadilla

Head of market analysis
Julián was born in Bogotá, Colombia, where he obtained his Bachelor’s degree in Business Administration from the Universidad Pontificia Javeriana. He has worked in the financial and oil distribution sectors, mainly in controlling and financial analysis positions. He holds a Global MBA, focused on Sustainable Businesses, from the Bologna Business School in Italy.

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