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News analysis

Legal victory means PMI can sell Heets in New Zealand after all

Written by || 29th March 2018 || News analysis | Heated tobacco | GeographiesAustralasia New Zealand

Philip Morris International (PMI) has won the right to sell and market heat-not-burn Heets sticks in New Zealand in a legal ruling against the Ministry of Health.

A district court judge in the capital, Wellington, ruled that although the law prohibited the importation and sale of any form of tobacco product that was not smoked, heat-not-burn (HnB) products such as IQOS and Heets – its tobacco refill component – represented a potential public health boon.

He said preventing a safer method of nicotine delivery would not be something the original drafters of the law would want to prohibit – even if the law as worded technically did so.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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