New Zealand: HnB, oral tobacco and nicotine pouch regulation, May 2022

Heated tobacco products were legalised as smokeless tobacco products in 2020 in New Zealand. The law establishes a comprehensive regulatory framework for smokeless tobacco products, covering sales restrictions, public usage, advertising and sponsorship, product restrictions and packaging. It establishes the definition of heated tobacco for the first time under the category of smokeless tobacco products.

This report offers a detailed overview of the current regulatory regime in place in New Zealand for heated tobacco, oral tobacco and nicotine pouches.

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Fernanda Tucunduva

Legal analyst
Fernanda holds a masters degree in Criminology from the Universitat Pompeu Fabra in Barcelona, Spain. She graduated in Law from de PontifĂ­cia Universidade CatĂłlica and specialised in Criminal Corporate Law in SĂŁo Paulo, Brazil. She has worked as a criminal and compliance lawyer in several law firms and also as an intern in the public sector in Brazil.

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